YouTube Adds Posts to Shorts Feed

YouTube has introduced a new feature that places creator Posts directly within the Shorts feed. This update is designed to help content creators broaden their reach on the platform.

Rather than disrupting the flow of videos, these Posts will appear seamlessly alongside Shorts. This ensures that the viewing experience remains smooth while giving creators more exposure.

The move allows for greater visibility of non-video content, offering creators new ways to engage with their audience beyond traditional video formats. It’s a step forward in making all types of content more discoverable on YouTube.

How the Feature Works

YouTube has introduced a new feature that lets users view Posts while scrolling through Shorts. This change is designed to enhance engagement without disrupting the viewing experience.

The updated layout keeps the familiar vertical format, ensuring consistency across the platform. As users scroll, the active video reduces in size, taking up only half of the screen to make room for Posts.

One of the key benefits is that viewers can now like and comment on these Posts without needing to pause or exit the video. This creates a more interactive and fluid experience for both creators and audiences.

Background on YouTube Posts

YouTube has included Posts in its creator features for quite some time now. These allow channel owners to share a variety of content, including polls, quizzes, GIFs, text updates, images, and even videos.

Typically, Posts are located in a dedicated tab on the creator’s channel page. In addition, they may also appear on a subscriber’s homepage or within their subscription feed, helping to keep audiences informed and engaged.

Potential New Exposure

This latest update provides creators with an additional method to connect with their YouTube audience through Posts.

It also opens up a fresh opportunity to engage with Shorts viewers—without the need to produce vertical video content.

For creators who primarily focus on long-form videos, this change means it’s now possible to appear in the Shorts feed simply by sharing text updates or images.

Looking Ahead

YouTube’s latest update signals a trial in blending different types of content with its most-used features.

This move may be driven by competition from platforms like Instagram and TikTok, which already mix short videos with various post formats. By integrating these formats, YouTube could increase user engagement and encourage longer viewing times.

For creators, it presents a low-effort way to get seen in the Shorts feed. A simple text post could now appear alongside a polished video.

At the moment, YouTube hasn’t shared exactly how these Posts will be chosen or how often they’ll show up. Creators will need to experiment to understand how this change may affect their reach.