Meta Adds Dynamic Overlays to Advantage+ Ads

Meta has recently unveiled a new feature to enhance its Advantage+ Catalogue campaigns: dynamic overlays. Although the update may seem small at first glance, it has the potential to make a significant impact on how businesses promote their products on Facebook.

With dynamic overlays, advertisers can now place promotional labels directly onto product images. These labels appear like stylish stickers, making discounts, prices, and special offers much more visible to users scrolling through their Facebook Feed. The aim is to create more eye-catching and engaging adverts that drive stronger results.

There are four types of labels available with this update. Advertisers can display the current price of a product, show a strikethrough sale price to highlight savings, indicate the percentage discount available, or promote free shipping offers. These options give brands greater flexibility to emphasise different aspects of their promotions depending on their marketing goals.

Each dynamic overlay can be toggled on or off depending on the needs of the campaign. Businesses can choose to customise the appearance of the labels to fit their brand’s identity, adjusting colours, fonts, and styles. Alternatively, advertisers can allow Meta’s system to automatically decide which overlays to show, based on what is performing best with audiences. This option uses real-time performance signals to optimise each ad for maximum impact.

The addition of dynamic overlays means that businesses can now better capture attention without needing to invest heavily in graphic design or manual updates. It also simplifies the process for companies running multiple promotions at once, as the system can automatically adjust the labels to reflect the best performing offers.

Meta’s latest move shows a continued focus on making its advertising tools more dynamic, responsive, and effective. By giving advertisers more creative control, while also offering AI-driven optimisation, Meta hopes to improve the overall performance of Advantage+ Catalogue campaigns.

This new feature is part of a broader trend where platforms are providing brands with tools to personalise and enhance their marketing content easily. For advertisers, particularly smaller businesses with limited resources, dynamic overlays could prove to be a very valuable addition to their marketing strategy.

The overall impact of this update is worth noting. Although it might seem like a small change, it has the potential to meaningfully boost ad performance. In an increasingly crowded Facebook Feed, a well-placed price tag or discount badge could be exactly what catches a user’s eye and encourages them to make a purchase. These subtle but strategic enhancements might be the difference between a potential customer scrolling past or stopping to engage with an advert.

The reason this matters is clear. While the concept itself isn’t entirely new – it was previously available under the name “labels” – Meta’s latest update gives advertisers greater flexibility and control over how their promotions appear. Not only can businesses now style these overlays to better match their branding, but they can also rely on Meta’s artificial intelligence to automatically display the most relevant offers to users.

By combining manual customisation with smart automation, this update aims to help campaigns stand out more effectively in the busy social media space, potentially improving engagement rates and driving higher conversions.