by Nikka | Apr 25, 2025 | YouTube
YouTube is now testing AI-powered overviews in search results, which highlight relevant video clips based on users’ searches. This new feature is currently being tested with a focus on product and location searches. For now, the AI Overviews will only be visible...
by Nikka | Apr 24, 2025 | YouTube
More than just virality, YouTube Shorts is capable of driving lasting impact. By using platform-specific tactics that TikTok and Instagram Reels cannot match, brands can truly stand out. YouTube Shorts has already reached 2 billion monthly users, generating around 70...
by Nikka | Mar 14, 2025 | YouTube
Not all content can be squeezed into a 60-second clip. Creating compelling long-form videos and video podcasts can help boost engagement and visibility on platforms like YouTube. While short-form videos are popular across social media, long-form content continues to...
by Nikka | Mar 11, 2025 | YouTube
YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
by Nikka | Feb 19, 2025 | YouTube
YouTube has introduced a new feature that allows creators to promote their Shorts videos, making it easier to reach a larger audience. This update gives content creators the ability to boost their short-form videos and increase engagement with viewers who are more...
by Nikka | Oct 17, 2024 | YouTube, Digital Marketing
A recent analysis reveals that while the overlap between organic search rankings and AIO citations has increased overall, it has declined for shopping queries. This indicates a shift in how different types of searches are performing in relation to AI-generated...
