by Nikka | Mar 14, 2025 | YouTube
Not all content can be squeezed into a 60-second clip. Creating compelling long-form videos and video podcasts can help boost engagement and visibility on platforms like YouTube. While short-form videos are popular across social media, long-form content continues to...
by Nikka | Mar 11, 2025 | YouTube
YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
by Nikka | Feb 19, 2025 | YouTube
YouTube has introduced a new feature that allows creators to promote their Shorts videos, making it easier to reach a larger audience. This update gives content creators the ability to boost their short-form videos and increase engagement with viewers who are more...
by Nikka | Oct 17, 2024 | YouTube, Digital Marketing
A recent analysis reveals that while the overlap between organic search rankings and AIO citations has increased overall, it has declined for shopping queries. This indicates a shift in how different types of searches are performing in relation to AI-generated...
by Nikka | Oct 7, 2024 | YouTube
YouTube has announced an update to its popular Shorts platform, allowing videos to be up to 3 minutes long. This change offers creators more flexibility in the type of content they can produce, moving beyond the previous shorter format. The extension to 3 minutes is...
