by Nikka | Aug 21, 2024 | Digital Marketing, Google
XML sitemaps are a crucial component of any website’s SEO strategy and are integral to the Yoast SEO product. Recently, both Google and Bing have stressed the importance of using the `lastmod` (last modified) tag correctly in XML sitemaps. The major search...
by Nikka | Aug 14, 2024 | Digital Marketing, Google
Search marketers are concerned about the long-term effects of the recent ruling that found Google to be an illegal monopoly. The decision, which followed a 10-week trial last year, raises questions about potential market disruptions and how penalties will be...
by Nikka | Aug 12, 2024 | Digital Marketing, Google
Google has launched a new feature that leverages AI to help users create a detailed menu directly from a photo. This tool aims to simplify the process of updating or creating menus for restaurants and cafés. To use this feature, navigate to the Edit Menu button on...
by Nikka | Jul 26, 2024 | Digital Marketing, Google
On April 16, 2024, Google introduced a new generative AI feature for Demand Gen campaigns in Google Ads. This tool lets advertisers create unique AI-generated images from text prompts, similar to DALL-E and Midjourney but tailored for advertising. Google says this...
by Nikka | Jul 16, 2024 | Digital Marketing, Google
This comprehensive guide covers everything you need to know about video SEO. Whether you’re looking to boost your video rankings on YouTube or Google, you’ll find valuable insights and practical tips here. From optimising titles and descriptions to using...
by Nikka | Jul 15, 2024 | Google
Google relies on over 30 ranking factors in its algorithm, but what exactly are these factors? In this article, I’ve compiled a comprehensive list for you. Some of these factors are well-supported by research, while others spark debate among experts, and some are...
