by Nikka | Feb 20, 2025 | Google
Google’s Martin Splitt recently addressed whether including an audio version of a blog post has any effect on search rankings. Many content creators are exploring ways to enhance their articles, and adding an audio format is becoming a popular feature. However, Splitt...
by Nikka | Feb 18, 2025 | Google
Stop wasting your ad spend on traffic that could be gained for free. Learn how PPC cannibalisation impacts your SEO performance and discover how to fix it. If you’re managing both SEO and PPC, finding the right balance is essential for maximising efficiency and...
by Nikka | Feb 18, 2025 | Google
Google’s Rich Results tool is often used to check structured data, but it can sometimes provide misleading information, making it less effective for debugging. When errors or issues arise, relying solely on this tool may not always give an accurate picture. For those...
by Nikka | Feb 17, 2025 | Google
An interview with WooCommerce highlights the importance of a strategic rebrand in staying competitive in today’s market. The company recently underwent a rebranding effort, and this refresh serves as a valuable lesson for both businesses and search marketers. By...
by Nikka | Feb 17, 2025 | Google
Google has officially announced that Business Profile Reviews have largely been restored, bringing relief to businesses affected by the recent outage. The company confirmed that the issue, which caused reviews to disappear from Google Business Profiles, has been...
by Nikka | Feb 14, 2025 | Google
The WordPress Foundation recently faced a setback in its bid to trademark the terms ‘Managed WordPress’ and ‘Hosted WordPress.’ While their application has been denied, they still have the opportunity to appeal the decision. If successful, these trademarks could have...
