by Nikka | Apr 8, 2025 | Google
John Mueller from Google has made it clear that the regular or daily use of the disavow tool is not considered a normal part of website maintenance. This clarification was shared during the Search Central event held in New York City, where he responded to a question...
by Nikka | Apr 4, 2025 | Google
Recent studies show that most consumers can easily identify AI-generated content. This raises important questions about how businesses should use AI in their content strategies. Understanding which formats consumers are more likely to reject can help brands adapt and...
by Nikka | Apr 4, 2025 | Google
A successful content strategy goes beyond just ranking well in search engines—it ensures that the right audience finds the right message at the right time. In a digital world where search intent shapes visibility, understanding how to craft content that resonates with...
by James Nicholson | Apr 3, 2025 | Google
Google DeepMind has outlined its vision for artificial general intelligence (AGI), projecting that AI tools could surpass human capabilities by 2030. This roadmap sheds light on how artificial intelligence is expected to evolve in the coming years, with major...
by James Nicholson | Apr 3, 2025 | Google
Do Exact Match Domains Still Work In 2025? Search engines today prioritise authority, branding, and user experience over simply matching keywords in a domain name. Understanding how this shift affects exact match domains (EMDs) is crucial for website owners looking to...
by James Nicholson | Apr 1, 2025 | Google
Google’s AI Overviews (AIO) are significantly altering how search traffic is distributed, putting greater emphasis on deep, well-structured content. As a result, technical SEOs and content managers must ensure that their websites maintain up-to-date, high-quality...
