by Nikka | Mar 12, 2025 | Google
Google Ads is set to expand the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000. This change aligns PMax campaigns with Search campaigns, offering advertisers more control over ad placements. Previously, PMax...
by Nikka | Mar 11, 2025 | Google
A new court filing aims to break up Google’s Chrome browser and address its alleged monopolistic practices. The plaintiffs in an ongoing antitrust lawsuit against Google have submitted a revised proposed final judgment for the judge to consider. This follows an...
by Nikka | Mar 10, 2025 | Google
Google’s Advice on Handling 404 Pages Google has issued a warning against redirecting all 404 error pages to the homepage, stating that this practice can cause confusion for both users and search crawlers. When a page no longer exists, redirecting it incorrectly can...
by Nikka | Mar 10, 2025 | Google
TikTok is on track to generate $32.4 billion in global advertising revenue this year, marking a 24.5% year-over-year increase. However, despite this impressive growth, the platform faces uncertainty in its largest market, the United States, where a potential ban...
by Nikka | Mar 7, 2025 | Google
Google is currently testing a new channel reporting feature for Performance Max (PMax) campaigns, a move that could address one of the biggest concerns advertisers have had about this automated campaign type. Since its launch, PMax has been criticised for its...
by Nikka | Mar 7, 2025 | Google
A recent study has found a link between Google’s growing use of AI Overviews and a decline in clickthrough rates for informational searches. As AI-generated summaries become more prevalent in search results, fewer users are clicking through to external websites...
