by Nikka | May 29, 2025 | Google
A recently filed Google patent called Thematic Search appears to align closely with the Query Fan-Out method used in AI Mode. Submitted in December 2024, this patent sheds light on how Google’s AI systems generate responses to complex queries and also offers insight...
by Nikka | May 29, 2025 | Google
Google has resolved a tracking issue that affected its AI Mode feature, where website traffic was mistakenly labelled as “direct” instead of “organic” in analytics reports. This bug led to some confusion among marketers and website owners, as...
by Nikka | May 28, 2025 | Google
Google has stated that its AI Overviews are producing advertising revenue on par with traditional search results. This revelation could have a significant impact on digital marketing strategies moving forward. The tech giant is not only standing by this claim but is...
by Nikka | May 28, 2025 | Google
Google’s Chief Executive, Sundar Pichai, has defended the company’s AI Overviews feature amid concerns about its impact on the wider web. In a recent interview, Pichai claimed that AI Overviews is not damaging to the online ecosystem, despite growing criticism...
by Nikka | May 27, 2025 | Google
Google has introduced AI agents capable of automatically adjusting advertising campaigns. This new development aims to streamline campaign management by allowing AI to make real-time changes. However, during Marketing Live, some advertisers expressed worries about...
by Nikka | May 27, 2025 | Google
Sergey Brin showed interest in the role of advertising within the free tier of AI services, though his comments suggested that active plans around this weren’t currently a major focus. Instead, he steered the conversation toward the idea of offering older AI...
