by Nikka | Nov 14, 2024 | Digital Marketing, Google
The latest Web Almanac from HTTP Archive highlights a substantial gap between mobile and desktop performance, alongside persistent tracking practices observed across millions of websites. A significant finding from the report is the continued prevalence of third-party...
by Nikka | Nov 14, 2024 | Digital Marketing
Maximise the impact of your SEO client meetings with a focus on thoughtful planning, engaging your audience, clear communication, and more. In today’s busy professional environment, meeting fatigue is a genuine challenge. With schedules filled to the brim, making your...
by Nikka | Nov 13, 2024 | Google, Digital Marketing
Many people think that SEO is solely about using keywords, building backlinks, and producing relevant content. While these are undeniably important factors, a website’s overall performance is also critical to SEO success. In fact, how quickly your site loads, its...
by Nikka | Nov 12, 2024 | Google, Digital Marketing
A recent article about Schema structured data sparked a thought-provoking discussion on Twitter, particularly about its role in adapting to emerging AI technologies and its evolving impact on alt-SEO strategies. The conversation, inspired by Jono Alderson’s article,...
by Nikka | Nov 8, 2024 | Digital Marketing
A recent study has found that LinkedIn video posts outperform text content by a significant margin, reaching three times more people. This insight suggests that video content has become a more effective way to engage users on the platform, especially when shared at...
by Nikka | Nov 7, 2024 | Google, Digital Marketing
What makes content go viral? According to our latest research, the key to success lies in triggering specific emotions, publishing at the optimal time, and telling stories that truly resonate with the audience. The emotional drivers behind viral content, such as joy,...
