by Nikka | May 16, 2025 | Google, Digital Marketing
Search marketing expert Mordy Oberstein recently shared a thought-provoking perspective on the role of referral traffic in brand growth. According to Oberstein, brands should gradually move away from relying on referral traffic as they mature. While referrals from...
by Nikka | May 5, 2025 | Google, Digital Marketing
User-generated content, or UGC, typically involves videos made by real customers who have used a product or service. These often take the form of testimonials, or a few clips edited together to showcase positive experiences. In some instances, the video might even be...
by Nikka | Apr 30, 2025 | Google, Digital Marketing
Todd Friesen, a well-known figure in the digital marketing world, has outlined seven key fundamentals for succeeding in AI-powered search. He believes there’s no reason to make things overly complicated. In a recent LinkedIn post, Friesen emphasised that the...
by James Nicholson | Mar 25, 2025 | Digital Marketing
LinkedIn has partnered with Calendly to offer Premium users a more seamless way to schedule meetings through their profiles. This integration introduces custom profile buttons, making it easier for users to set appointments without the usual back-and-forth that often...
by Nikka | Feb 11, 2025 | Digital Marketing
A recent study from Rutgers University has found that Americans place more trust in artificial intelligence (AI) than in social media. This shift in perception highlights how AI is increasingly seen as a more reliable source of information and decision-making compared...
by Nikka | Jan 30, 2025 | Digital Marketing
DeepSeek, a Chinese AI chatbot, has been dominating App Store downloads, but it has faced significant criticism for its poor performance in accuracy tests. Despite its popularity, the chatbot has failed 83% of accuracy tests, placing it a lowly 10th out of 11 AI...
