by Nikka | Jun 25, 2025 | Digital Marketing
Reddit is becoming an increasingly valuable space for brands aiming to boost visibility and connect with audiences more meaningfully. Thanks to its growing presence in Google’s “Discussions and forums” search results, and frequent citations by AI platforms, Reddit is...
by Nikka | Jun 24, 2025 | Google, Digital Marketing
Jill Whalen, a respected figure in the search marketing world, has sadly passed away. Her contributions to the SEO industry were profound, influencing an entire generation of professionals who prioritised ethical, content-led strategies. Although Jill retired from the...
by Nikka | Jun 24, 2025 | Digital Marketing
OpenAI CEO Sam Altman has shared that ChatGPT has evolved well beyond its early use as a simple alternative to Google. Today, the platform is being shaped into more of an AI assistant that helps users complete complex tasks rather than just delivering search results....
by Nikka | Jun 23, 2025 | Digital Marketing
Jill Whalen, one of the original pioneers of search engine optimisation (SEO), has sadly passed away. Her death has left many in the digital marketing industry reflecting on her incredible legacy and lasting impact. Whalen was widely respected for her unwavering...
by Nikka | May 16, 2025 | Google, Digital Marketing
Search marketing expert Mordy Oberstein recently shared a thought-provoking perspective on the role of referral traffic in brand growth. According to Oberstein, brands should gradually move away from relying on referral traffic as they mature. While referrals from...
by Nikka | May 5, 2025 | Google, Digital Marketing
User-generated content, or UGC, typically involves videos made by real customers who have used a product or service. These often take the form of testimonials, or a few clips edited together to showcase positive experiences. In some instances, the video might even be...
