by Nikka | Aug 5, 2024 | Digital Marketing
Google has once again highlighted the positive trends associated with AI Overviews and has outlined plans to expand its use. However, the company has avoided sharing specific performance metrics or detailed figures related to this technology. During the Google...
by Nikka | Aug 2, 2024 | Digital Marketing
As long as people continue to search for information online, search optimization will remain a vital aspect of digital marketing. This raises an important question about the future role of SEO professionals. The straightforward answer to whether AI will completely...
by Nikka | Aug 1, 2024 | Digital Marketing
Is business blogging truly obsolete? Explore why blogging should be a central part of your digital marketing strategy and how it remains essential in today’s evolving landscape. Despite some digital marketing experts claiming that “blogs are dead,” this assertion...
by Nikka | Jul 31, 2024 | Digital Marketing
Reddit has recently introduced Lead Generation Ads in public beta, expanding the range of advertising options available to businesses on the platform. This new feature is now globally accessible to advertisers who work directly with Reddit, offering a streamlined way...
by Nikka | Jul 30, 2024 | Digital Marketing
Content marketing involves creating and sharing relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. It helps establish your brand as an expert, builds brand awareness, and keeps your business in the minds of potential...
by Nikka | Jul 29, 2024 | Digital Marketing
Stay ahead in digital marketing with the top trends for 2024. A strong strategy is essential to navigate the changing landscape This year has seen significant disruptions in digital marketing. The industry is adapting to generative AI and its effects on user behaviour...
