by Nikka | Aug 9, 2024 | Digital Marketing
Meta has introduced new advertising opportunities on Instagram Reels with the addition of overlay ads. This move provides advertisers with fresh options to engage users during their video-watching experience. The overlay ads are designed to appear as banner-style ads...
by Nikka | Aug 8, 2024 | Digital Marketing
Google has officially discontinued its Google Business Profile chat feature as of yesterday. This means that businesses will no longer be able to initiate new chats through this platform. For those who still have ongoing conversations, these will also be discontinued...
by Nikka | Aug 8, 2024 | Digital Marketing
Microsoft has announced that Bing is now testing a new generative search experience. This innovative approach integrates Bing’s search results with advanced language models to deliver a new type of search result page. The AI-driven system is designed to create more...
by Nikka | Aug 6, 2024 | Digital Marketing
Explore how integrating Meta SEO with content marketing can significantly improve your online visibility. SEO is frequently handled in isolation from other marketing tactics, yet the most effective results arise from combining it with other strategies. Integrating SEO...
by Nikka | Aug 6, 2024 | Digital Marketing
Learn how to effectively integrate trends into your SEO content strategy to enhance brand visibility and improve search performance. Trending topics represent popular or emerging subjects of interest online. In the realm of SEO, capitalising on these trends provides a...
by Nikka | Aug 5, 2024 | Digital Marketing
Google has once again highlighted the positive trends associated with AI Overviews and has outlined plans to expand its use. However, the company has avoided sharing specific performance metrics or detailed figures related to this technology. During the Google...
