by Nikka | Feb 2, 2026 | Digital Marketing
Search engine performance is increasingly shaped by user engagement, trust, and post-click behaviour. Human experience optimisation (HXO) links traditional SEO with UX, conversion rate optimisation (CRO), and brand credibility, reflecting the way search engines now...
by Nikka | Jan 26, 2026 | Google, Digital Marketing
Google has launched Personal Intelligence, a new feature within AI Mode designed to deliver personalised search responses by connecting users’ Gmail and Google Photos accounts. Currently available to AI Pro and AI Ultra subscribers who opt in, the feature is limited...
by Nikka | Jan 26, 2026 | Digital Marketing, Google
Google has published new research outlining how it can identify user intent from interactions on mobile devices and web browsers, signalling the direction of its next-generation on-device AI. The method focuses on privacy, as small models running locally on devices...
by Nikka | Jan 13, 2026 | Digital Marketing
A newly issued security warning has raised concerns over a serious vulnerability affecting tens of thousands of WordPress websites using the WooCommerce Square plugin. The issue is believed to impact more than 80,000 active installations, putting a significant number...
by Nikka | Jan 5, 2026 | Google, Digital Marketing
Ahrefs recently conducted research that, although often misinterpreted, provided some intriguing insights into Generative Engine Optimisation (GEO). The company explored how AI systems respond when presented with conflicting and fabricated information about a...
by Nikka | Nov 24, 2025 | Google, Digital Marketing
New Analysis Shows Little Evidence That llms.txt Influences AI Citations Across 300,000 Domains A recent study by SE Ranking has taken a close look at how widely the llms.txt file is being used and whether it has any effect on how often websites are cited by major AI...
