by Nikka | Oct 2, 2025 | Digital Marketing
Yoast has introduced a brand-new tool aimed at helping businesses better understand how their brand is being represented within AI platforms. The launch marks a significant step for the company as it moves beyond its well-known SEO plugins. The tool, called Yoast...
by Nikka | Aug 11, 2025 | Google, Digital Marketing
Brave Search has introduced an AI Grounding API, designed to allow developers and organisations to connect their AI systems and applications directly to Brave Search’s index. This integration helps reduce AI hallucinations and deliver more accurate, reliable answers....
by Nikka | Jul 4, 2025 | Digital Marketing
An SEO professional has claimed on social media that removing meta descriptions from live websites actually led to an increase in traffic. According to this test, the absence of meta descriptions allowed Google to generate its own snippets, which, in this specific...
by Nikka | Jun 25, 2025 | Digital Marketing
Reddit is becoming an increasingly valuable space for brands aiming to boost visibility and connect with audiences more meaningfully. Thanks to its growing presence in Google’s “Discussions and forums” search results, and frequent citations by AI platforms, Reddit is...
by Nikka | Jun 24, 2025 | Google, Digital Marketing
Jill Whalen, a respected figure in the search marketing world, has sadly passed away. Her contributions to the SEO industry were profound, influencing an entire generation of professionals who prioritised ethical, content-led strategies. Although Jill retired from the...
by Nikka | Jun 24, 2025 | Digital Marketing
OpenAI CEO Sam Altman has shared that ChatGPT has evolved well beyond its early use as a simple alternative to Google. Today, the platform is being shaped into more of an AI assistant that helps users complete complex tasks rather than just delivering search results....
