by Nikka | Dec 19, 2024 | Google
As an agency, choosing the right hosting service for your clients is crucial. With technology rapidly evolving, it’s important to know what will be the best fit for your business in 2025. You may be wondering, “Which hosting service is best for agencies?” and...
by Nikka | Dec 19, 2024 | Google
A strong, enduring relationship with an enterprise client can be incredibly beneficial for a business. It builds authority, provides valuable insights into the workings of large organisations, and often has a positive financial impact. However, securing the client is...
by Nikka | Dec 17, 2024 | Google
Google has released a new help document on faceted navigation, a feature frequently used on e-commerce, article, and event websites. While faceted navigation is an excellent tool to improve user experience by helping visitors filter and find relevant content, Google...
by Nikka | Dec 17, 2024 | Digital Marketing
During my session at SMX Next, I delved into the topic of audience saturation, offering insights on how to avoid falling into this common trap. In that session, I covered several key points, which I’ll summarise here for you: Firstly, we looked at what audience...
by Nikka | Dec 16, 2024 | Google
WordPress co-founder Matt Mullenweg has publicly expressed his strong disapproval after a recent court ruling allowed WP Engine to regain control over their Advanced Custom Forms (ACF) plugin and re-establish login access to WordPress.org. Mullenweg’s reaction to the...
by Nikka | Dec 16, 2024 | Google
Google has officially rolled out the December 2024 core update, just weeks after the November 2024 update. This marks the end of a year filled with significant algorithm changes from the search giant. The December 2024 update began its rollout recently and is expected...
by Nikka | Dec 16, 2024 | Google
Google is introducing a new beta feature for Performance Max campaigns that allows advertisers to apply negative keyword exclusions at the campaign level. This update has been highly anticipated by advertisers who have long expressed the need for more control over...
by Nikka | Dec 16, 2024 | Google
Are you looking for your next big opportunity in the world of SEO or PPC? Many brands and agencies are actively seeking talented professionals to join their teams and fill exciting roles in search marketing. If you’re ready to take your career to the next level,...
by Nikka | Dec 13, 2024 | Google
On Wednesday afternoon, Meta’s suite of platforms, including Facebook, Instagram, Threads, and WhatsApp, faced a major outage that affected users across the globe. The issues began at approximately 12:40 p.m. ET, with widespread disruptions preventing many users from...
by Nikka | Dec 13, 2024 | Google
Microsoft has officially removed the cache link and cache operator support from Bing Search. This move follows several months of testing and mirrors a similar action taken by Google, which discontinued its cache link feature back in February 2024. The change has...
