by Nikka | Sep 2, 2024 | Digital Marketing
Google is initiating a trial to limit access to news websites for certain users in California. This measure comes as a preemptive response to the California Journalism Preservation Act (CJPA), which is currently under consideration. The proposed legislation would...
by Nikka | Aug 30, 2024 | Digital Marketing
Regardless of whether you manage a dealership, run a tire shop, or operate another type of automotive business, mastering SEO is crucial for a successful marketing strategy in 2024. Today’s automotive consumers are highly connected and well-informed. They prefer...
by Nikka | Aug 30, 2024 | Digital Marketing
As a marketer, you might be feeling overwhelmed by the constant changes in the search landscape. With recent updates like Google’s AI Overviews for U.S. users and OpenAI’s GPT-4o, there’s a lot to stay on top of. How will these developments affect your...
by Nikka | Aug 29, 2024 | Digital Marketing
Understand the key differences between organic and paid search, as well as social media strategies for local businesses, to make informed decisions about where to invest your time and resources. Local business owners often face the challenge of choosing the best...
by Nikka | Aug 29, 2024 | Digital Marketing
Enhance your Google Business Profile (GBP) by using video verification to ensure it stands out. Implementing the best practices for video verification can significantly increase your profile’s visibility and attract more local customers. Google Business Profiles (GBP)...
by Nikka | Aug 28, 2024 | Digital Marketing
Keywords and keyphrases are essential components of SEO, closely related yet distinct in their functions. While they both play crucial roles in optimising content for search engines, they are just parts of a broader SEO strategy. Beyond keywords and keyphrases, there...
by Nikka | Aug 28, 2024 | Digital Marketing
Pinterest is currently trialling a new initiative that could significantly alter its advertising approach. This program allows news outlets and publishers to sell ads on the Pinterest platform using an auction system. The move represents a shift in how Pinterest plans...
by Nikka | Aug 27, 2024 | Digital Marketing, Google
Using an SEO checklist helps you stay organised and improve your site’s performance. This comprehensive SEO checklist addresses all key areas, including technical SEO, on-page SEO, and keyword research. It is suitable for various types of websites, such as blogs,...
by Nikka | Aug 26, 2024 | Digital Marketing
WordPress is a leading content management system renowned for its strong SEO capabilities right from the start. However, there are numerous additional steps you can take to further enhance your site’s SEO performance. It’s crucial to dive deeper into WordPress...
by Nikka | Aug 23, 2024 | Digital Marketing
Your website requires a clear structure to avoid becoming a disorganised collection of pages and blog posts. Users need this structure to easily navigate from one page to another. Similarly, Google uses your site’s structure to assess which content is important...
