by Nikka | Aug 28, 2024 | Digital Marketing
Keywords and keyphrases are essential components of SEO, closely related yet distinct in their functions. While they both play crucial roles in optimising content for search engines, they are just parts of a broader SEO strategy. Beyond keywords and keyphrases, there...
by Nikka | Aug 28, 2024 | Digital Marketing
Pinterest is currently trialling a new initiative that could significantly alter its advertising approach. This program allows news outlets and publishers to sell ads on the Pinterest platform using an auction system. The move represents a shift in how Pinterest plans...
by Nikka | Aug 27, 2024 | Digital Marketing, Google
Using an SEO checklist helps you stay organised and improve your site’s performance. This comprehensive SEO checklist addresses all key areas, including technical SEO, on-page SEO, and keyword research. It is suitable for various types of websites, such as blogs,...
by Nikka | Aug 26, 2024 | Digital Marketing
WordPress is a leading content management system renowned for its strong SEO capabilities right from the start. However, there are numerous additional steps you can take to further enhance your site’s SEO performance. It’s crucial to dive deeper into WordPress...
by Nikka | Aug 23, 2024 | Digital Marketing
Your website requires a clear structure to avoid becoming a disorganised collection of pages and blog posts. Users need this structure to easily navigate from one page to another. Similarly, Google uses your site’s structure to assess which content is important...
by Nikka | Aug 23, 2024 | Digital Marketing
Google Search Console (GSC) is a crucial tool for site owners to monitor and manage their website’s performance in search results. One issue you might encounter is the “Crawled — currently not indexed” status. This indicates that Google has successfully crawled...
by Nikka | Aug 22, 2024 | Uncategorized
If you haven’t started with SEO yet, it’s crucial to begin now. Ranking high in search engine results is essential for ensuring that potential customers can find your website online. Without a solid SEO strategy, you might struggle to attract the traffic you need to...
by Nikka | Aug 22, 2024 | Uncategorized
In an unexpected turn of events, Google has announced that it will not proceed with the planned phase-out of third-party cookies. This decision is set to impact website owners, digital marketers, and SEO professionals significantly. For those using tools like Yoast...
by Nikka | Aug 21, 2024 | Digital Marketing, Google
XML sitemaps are a crucial component of any website’s SEO strategy and are integral to the Yoast SEO product. Recently, both Google and Bing have stressed the importance of using the `lastmod` (last modified) tag correctly in XML sitemaps. The major search...
by Nikka | Aug 20, 2024 | Digital Marketing
To connect with a younger audience, consider using TikTok. Nearly half of TikTok’s users are under 30, making it a key platform if you’re targeting this age group. This post will provide you with five practical tips for leveraging TikTok for your business....
