by Nikka | Nov 18, 2024 | Google
Google has quietly unveiled a new AI-powered search experiment called “Learn About,” which is set to revolutionise the way we search for information. This innovative search engine reimagines the traditional search process by summarising content and...
by Nikka | Nov 18, 2024 | Digital Marketing
Artificial intelligence (AI) agents are rapidly becoming transformative tools poised to revolutionise how individuals and organisations access information and perform tasks. More than just digital assistants, AI agents are autonomous systems capable of executing...
by Nikka | Nov 15, 2024 | Google, Digital Marketing
SEO is far from dead – it’s simply evolved in ways that many may not have anticipated. The digital landscape has changed dramatically, and to remain competitive, SEO professionals must embrace these shifts, adapt their strategies, and continually expand their skill...
by Nikka | Nov 15, 2024 | Digital Marketing
Understanding your audience is a key step in achieving success in SEO. It’s not just about knowing who your audience is but also uncovering what they are searching for and the reasons behind those searches. This deeper understanding can make your SEO efforts far more...
by Nikka | Nov 14, 2024 | Digital Marketing, Google
The latest Web Almanac from HTTP Archive highlights a substantial gap between mobile and desktop performance, alongside persistent tracking practices observed across millions of websites. A significant finding from the report is the continued prevalence of third-party...
by Nikka | Nov 14, 2024 | Digital Marketing
Maximise the impact of your SEO client meetings with a focus on thoughtful planning, engaging your audience, clear communication, and more. In today’s busy professional environment, meeting fatigue is a genuine challenge. With schedules filled to the brim, making your...
by Nikka | Nov 13, 2024 | Uncategorized
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results to identify real-time trends in both Google’s AI Overview (AIO) and organic search, with a specific focus on the ongoing November 2024 Core algorithm update. By analysing this...
by Nikka | Nov 13, 2024 | Google, Digital Marketing
Many people think that SEO is solely about using keywords, building backlinks, and producing relevant content. While these are undeniably important factors, a website’s overall performance is also critical to SEO success. In fact, how quickly your site loads, its...
by Nikka | Nov 12, 2024 | Google, Digital Marketing
A recent article about Schema structured data sparked a thought-provoking discussion on Twitter, particularly about its role in adapting to emerging AI technologies and its evolving impact on alt-SEO strategies. The conversation, inspired by Jono Alderson’s article,...
by Nikka | Nov 12, 2024 | Google
Google has just launched its latest major update to search rankings, titled the November 2024 core update. The rollout for this update is set to take around two weeks to complete, meaning the changes to search results will be gradual, allowing website owners and...
