by Nikka | Nov 25, 2024 | Digital Marketing
Take the next step in your search marketing career with exciting opportunities in SEO, PPC, and digital marketing. Whether you’re an experienced professional or just starting out, now is the perfect time to explore open roles in this dynamic industry. Numerous...
by Nikka | Nov 25, 2024 | Digital Marketing
Effectively monitoring your SEO performance requires a comprehensive and strategic approach. It’s not just about keeping tabs on technical and on-page changes but also about utilising the right tools to streamline your efforts and ensure meaningful outcomes. Without a...
by Nikka | Nov 22, 2024 | Digital Marketing, Google
When it comes to crafting an international SEO strategy, many guides and recommendations tend to concentrate predominantly on the technical aspects of your website. These include critical elements such as URL structure, hreflang tags, and localisation of content....
by Nikka | Nov 22, 2024 | Uncategorized
A recent report analysing Google search data has highlighted significant shifts in user engagement patterns, revealing changes across various industries. The study focuses on click-through rates (CTR) for Q3, showcasing notable trends in how users interact with search...
by Nikka | Nov 21, 2024 | Google
Microsoft has recently rolled out an update to GraphRAG, enhancing its AI search engines’ ability to generate more specific, comprehensive answers. This update aims to refine the AI’s search capabilities by providing users with more accurate and detailed...
by Nikka | Nov 21, 2024 | Google
Google recently updated its search documentation to provide clarity on how both page-level and site-wide signals impact rankings in search results. This update is not a shift in how rankings are determined but rather an explanation of the established processes Google...
by Nikka | Nov 20, 2024 | Digital Marketing
Discover how the ATOM framework—Analyse, Theorise, Optimise, and Measure—can significantly enhance your SEO efforts for titles and meta descriptions. While page titles and meta descriptions might not seem like the most exciting aspects of SEO, they play a crucial...
by Nikka | Nov 20, 2024 | Google
Google has revised its site reputation abuse policy, removing the previous exclusion of first-party involvement or oversight of content from the policy. This change specifically targets sites that use third-party content to manipulate search rankings. The update...
by Nikka | Nov 19, 2024 | Digital Marketing, Google
HTTPArchive has launched a new Technology Reporting Dashboard, which provides detailed insights into web hosting performance. This dashboard, currently in beta testing, allows users to compare six web hosts based on their Core Web Vitals scores. The dashboard offers a...
by Nikka | Nov 19, 2024 | Google
SEO content has traditionally been an essential tool for driving traffic to websites, with blogs and written articles often serving as the foundation of this strategy. However, while these formats can generate clicks and boost site visits, they frequently fall short...
