by Nikka | Dec 9, 2024 | Google
Google has made significant strides in simplifying analytics tracking with the introduction of new one-click key event features in GA4, powered by machine learning. This update is designed to make the process of setting up and tracking key events on websites more...
by Nikka | Dec 9, 2024 | Google
Sundar Pichai, the CEO of Google, recently participated in an interview with Andrew Ross Sorkin at the New York Times DealBook Summit, where he shared insights into the anticipated changes for Google Search in 2025. Alongside this, he addressed concerns about the...
by Nikka | Dec 6, 2024 | Google
Google evaluates approximately 40 different signals when deciding which version of a page to treat as the canonical version. This process is critical for search engines to avoid indexing duplicate content and ensure that the right page is recognised and ranked...
by Nikka | Dec 6, 2024 | Google
Crawl budget is a concept that often causes confusion for many website owners and SEO professionals. Understanding it fully is essential for optimising a website’s search engine visibility. In simple terms, crawl budget refers to the number of pages a search...
by Nikka | Dec 5, 2024 | Google
Google has recently provided further clarification on best practices for using robots.txt and noindex tags, giving webmasters and SEO professionals clearer guidance on how to manage their site’s visibility in search results. These best practices are essential to...
by Nikka | Dec 5, 2024 | Google
Improving the quality of PPC leads is a critical challenge for B2B campaigns. Success hinges on qualifying leads effectively, optimising paid media channels, and leveraging data integration. These strategies not only enhance campaign performance but also foster...
by Nikka | Dec 4, 2024 | Google
Google has provided a recommendation for website owners aiming to optimise their site’s performance in search results: host resources, such as images, JavaScript, and CSS files, on content delivery networks (CDNs) or subdomains. This strategic move can help...
by Nikka | Dec 4, 2024 | Uncategorized
A recent analysis has unveiled fascinating trends in Google search behaviours, highlighting a remarkable concentration of search demand. According to the findings, 56% of all Google searches focus on generic terms, reflecting the broad appeal of these queries....
by Nikka | Dec 3, 2024 | Google
OpenAI has clarified that users should not expect advertising to appear in its products, including ChatGPT and ChatGPT Search, any time soon. While discussions about potential revenue models, such as advertising, may have taken place, there is no immediate indication...
by Nikka | Dec 3, 2024 | Google
Establishing authority within your niche is pivotal for business growth. By positioning your website as a trusted information source, you can attract more visitors and significantly boost conversion rates. High-quality content not only draws traffic but also fosters...
