YouTube Introduces Paid Boosts for Shorts

YouTube Introduces Paid Boosts for Shorts

YouTube has introduced a new feature that allows creators to promote their Shorts videos, making it easier to reach a larger audience. This update gives content creators the ability to boost their short-form videos and increase engagement with viewers who are more...
LinkedIn: 72% of B2B Marketers Overwhelmed by AI

LinkedIn: 72% of B2B Marketers Overwhelmed by AI

A recent LinkedIn study reveals that many B2B marketers feel overwhelmed by AI, even as two-thirds are incorporating it into their daily workflows. The report, based on survey responses from thousands of B2B marketing leaders, highlights key trends in the industry....
How to Stop PPC from Cannibalising Your SEO

How to Stop PPC from Cannibalising Your SEO

Stop wasting your ad spend on traffic that could be gained for free. Learn how PPC cannibalisation impacts your SEO performance and discover how to fix it. If you’re managing both SEO and PPC, finding the right balance is essential for maximising efficiency and...
Why Google’s Rich Results Tool Can Be Misleading

Why Google’s Rich Results Tool Can Be Misleading

Google’s Rich Results tool is often used to check structured data, but it can sometimes provide misleading information, making it less effective for debugging. When errors or issues arise, relying solely on this tool may not always give an accurate picture. For those...
WooCommerce Rebrand Offers Key Lessons for Success

WooCommerce Rebrand Offers Key Lessons for Success

An interview with WooCommerce highlights the importance of a strategic rebrand in staying competitive in today’s market. The company recently underwent a rebranding effort, and this refresh serves as a valuable lesson for both businesses and search marketers. By...
GBP Reviews Outage Resolved

GBP Reviews Outage Resolved

Google has officially announced that Business Profile Reviews have largely been restored, bringing relief to businesses affected by the recent outage. The company confirmed that the issue, which caused reviews to disappear from Google Business Profiles, has been...
WordPress Foundation’s Trademark Setback

WordPress Foundation’s Trademark Setback

The WordPress Foundation recently faced a setback in its bid to trademark the terms ‘Managed WordPress’ and ‘Hosted WordPress.’ While their application has been denied, they still have the opportunity to appeal the decision. If successful, these trademarks could have...
Google Confirms #Anchor URLs Are Fine in GSC

Google Confirms #Anchor URLs Are Fine in GSC

Google’s John Mueller has provided clarity on why URLs containing hashtags sometimes appear in Google Search Console reports. This has been a common concern among website owners who worry that these URLs may be incorrectly indexed or impacting search rankings....
Google Reveals Search Prefetching for Faster Loading

Google Reveals Search Prefetching for Faster Loading

Google has provided insights into how it improves search result loading speeds using the Speculation Rules API, a technology designed to prefetch pages in Chrome browsers. This method allows Google to load top search results in advance, ensuring users experience...
Hackers Use Google Tag Manager to Steal Card Data

Hackers Use Google Tag Manager to Steal Card Data

Hackers are actively exploiting a vulnerability in Magento-based eCommerce websites, injecting an obfuscated script to steal credit card details. By using Google Tag Manager (GTM), attackers can discreetly load malware, allowing them to intercept payment information...
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