by Nikka | May 30, 2025 | Google
Google has recently reaffirmed that the one million page crawl budget threshold remains unchanged, even after five years. However, the tech giant highlighted that the efficiency of your website’s database plays a far greater role in crawl performance than simply...
by Nikka | May 29, 2025 | Google
A recently filed Google patent called Thematic Search appears to align closely with the Query Fan-Out method used in AI Mode. Submitted in December 2024, this patent sheds light on how Google’s AI systems generate responses to complex queries and also offers insight...
by Nikka | May 29, 2025 | Google
Google has resolved a tracking issue that affected its AI Mode feature, where website traffic was mistakenly labelled as “direct” instead of “organic” in analytics reports. This bug led to some confusion among marketers and website owners, as...
by Nikka | May 28, 2025 | Google
Google has stated that its AI Overviews are producing advertising revenue on par with traditional search results. This revelation could have a significant impact on digital marketing strategies moving forward. The tech giant is not only standing by this claim but is...
by Nikka | May 28, 2025 | Google
Google’s Chief Executive, Sundar Pichai, has defended the company’s AI Overviews feature amid concerns about its impact on the wider web. In a recent interview, Pichai claimed that AI Overviews is not damaging to the online ecosystem, despite growing criticism...
by Nikka | May 27, 2025 | Google
Google has introduced AI agents capable of automatically adjusting advertising campaigns. This new development aims to streamline campaign management by allowing AI to make real-time changes. However, during Marketing Live, some advertisers expressed worries about...
by Nikka | May 27, 2025 | Google
Sergey Brin showed interest in the role of advertising within the free tier of AI services, though his comments suggested that active plans around this weren’t currently a major focus. Instead, he steered the conversation toward the idea of offering older AI...
by Nikka | May 26, 2025 | Google
Google has released new guidance to help website owners optimise their content for AI-driven search features such as AI Overviews and AI Mode. In a blog post written by John Mueller, Google outlines practical tips for improving visibility and performance in these new...
by Nikka | May 26, 2025 | Google
Google has recently confirmed that performance data for AI Mode will soon be available in the Google Search Console Performance reports. However, there is an important caveat: this data won’t be broken out separately. Instead, the metrics related to AI Mode will be...
by Nikka | May 23, 2025 | Google
Google Ads has introduced new AI-driven measurement tools aimed at helping marketers of all sizes demonstrate performance, increase return on investment (ROI), and make better use of first-party data. At its annual Google Marketing Live event for advertisers, Google...
