by Nikka | Feb 21, 2025 | Google
YouTube has provided clarity on how Google Search traffic influences video recommendations, addressing concerns from creators about the effect of external views on watch time. The platform confirmed that Google traffic does not directly impact YouTube’s recommendation...
by Nikka | Feb 21, 2025 | Google
Google Ads has introduced updates to its Responsive Search Ads, aiming to enhance asset pairing and improve messaging consistency. These changes are designed to help advertisers create more effective campaigns while maintaining greater control over their ad content....
by Nikka | Feb 20, 2025 | Facebook
Facebook has introduced a new policy where live videos will now be automatically deleted after 30 days. This change means users will need to take action if they want to keep their live-streamed content for longer. To help with this transition, Facebook has provided...
by Nikka | Feb 20, 2025 | Google
Google’s Martin Splitt recently addressed whether including an audio version of a blog post has any effect on search rankings. Many content creators are exploring ways to enhance their articles, and adding an audio format is becoming a popular feature. However, Splitt...
by Nikka | Feb 19, 2025 | YouTube
YouTube has introduced a new feature that allows creators to promote their Shorts videos, making it easier to reach a larger audience. This update gives content creators the ability to boost their short-form videos and increase engagement with viewers who are more...
by Nikka | Feb 19, 2025 | Facebook
A recent LinkedIn study reveals that many B2B marketers feel overwhelmed by AI, even as two-thirds are incorporating it into their daily workflows. The report, based on survey responses from thousands of B2B marketing leaders, highlights key trends in the industry....
by Nikka | Feb 18, 2025 | Google
Stop wasting your ad spend on traffic that could be gained for free. Learn how PPC cannibalisation impacts your SEO performance and discover how to fix it. If you’re managing both SEO and PPC, finding the right balance is essential for maximising efficiency and...
by Nikka | Feb 18, 2025 | Google
Google’s Rich Results tool is often used to check structured data, but it can sometimes provide misleading information, making it less effective for debugging. When errors or issues arise, relying solely on this tool may not always give an accurate picture. For those...
by Nikka | Feb 17, 2025 | Google
An interview with WooCommerce highlights the importance of a strategic rebrand in staying competitive in today’s market. The company recently underwent a rebranding effort, and this refresh serves as a valuable lesson for both businesses and search marketers. By...
by Nikka | Feb 17, 2025 | Google
Google has officially announced that Business Profile Reviews have largely been restored, bringing relief to businesses affected by the recent outage. The company confirmed that the issue, which caused reviews to disappear from Google Business Profiles, has been...
