YouTube Liaison Shares Tips on Mid-Roll Ad Changes

YouTube Liaison Shares Tips on Mid-Roll Ad Changes

YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
U.S. DOJ Seeks to Break Up Google’s Monopoly

U.S. DOJ Seeks to Break Up Google’s Monopoly

A new court filing aims to break up Google’s Chrome browser and address its alleged monopolistic practices. The plaintiffs in an ongoing antitrust lawsuit against Google have submitted a revised proposed final judgment for the judge to consider. This follows an...
Google Warns Against 404 Redirects to Homepage

Google Warns Against 404 Redirects to Homepage

Google’s Advice on Handling 404 Pages Google has issued a warning against redirecting all 404 error pages to the homepage, stating that this practice can cause confusion for both users and search crawlers. When a page no longer exists, redirecting it incorrectly can...
TikTok’s $30B Ad Boom Faces US Uncertainty

TikTok’s $30B Ad Boom Faces US Uncertainty

TikTok is on track to generate $32.4 billion in global advertising revenue this year, marking a 24.5% year-over-year increase. However, despite this impressive growth, the platform faces uncertainty in its largest market, the United States, where a potential ban...
Google Tests Channel Reporting for PMax Campaigns

Google Tests Channel Reporting for PMax Campaigns

Google is currently testing a new channel reporting feature for Performance Max (PMax) campaigns, a move that could address one of the biggest concerns advertisers have had about this automated campaign type. Since its launch, PMax has been criticised for its...
Google CTR Study: AI Overviews Rise, Click Rates Fall

Google CTR Study: AI Overviews Rise, Click Rates Fall

A recent study has found a link between Google’s growing use of AI Overviews and a decline in clickthrough rates for informational searches. As AI-generated summaries become more prevalent in search results, fewer users are clicking through to external websites...
Google Tests AI Mode with Gemini 2.0 Rollout

Google Tests AI Mode with Gemini 2.0 Rollout

Google has introduced AI Mode within Google Search Labs, offering a more immersive AI-powered search experience. This new mode enhances Google Search with advanced reasoning, deeper analysis, and multimodal capabilities, providing users with more sophisticated...

WordPress Next Phase: Mullenweg Shares Future Plans

Matt Mullenweg recently discussed the future of WordPress, highlighting three key reasons why the platform is poised for continued growth. He also shared insights into his approach to succession planning. In a podcast interview, Mullenweg outlined how WordPress is...
Google Business Profile Adds QR Codes for Reviews

Google Business Profile Adds QR Codes for Reviews

Google has introduced a new feature for Google Business Profiles, making it easier for businesses to collect customer reviews efficiently. With this update, businesses can now generate custom QR codes that, when scanned, take customers directly to the review page....
Google’s AI Shopping Tools Bring Ideas to Life

Google’s AI Shopping Tools Bring Ideas to Life

Google has introduced new AI-powered shopping tools designed to help customers discover real clothing items based on generated images. These innovations aim to enhance the online shopping experience by making it easier for users to find and purchase fashion pieces...
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