by Nikka | Jun 3, 2025 | Google
WordPress has revealed plans to set up a dedicated AI Team, signalling a notable change in its approach to artificial intelligence after being slower than others in adopting the technology. The newly-formed team will focus on coordinating efforts to develop and...
by Nikka | Jun 2, 2025 | Google
A recent study analysing 25,000 search queries has revealed that securing top positions on Google is still highly important—even when it comes to AI-driven search tools like ChatGPT and Perplexity. These findings suggest that AI search engines tend to favour results...
by Nikka | Jun 2, 2025 | Google
Google has introduced a new feature that allows users to perform visual searches within YouTube Shorts using Google Lens. This integration brings a more interactive and intuitive way to explore content on the platform. Viewers can now pause a Short and tap the screen...
by Nikka | May 30, 2025 | Google
Google has recently reaffirmed that the one million page crawl budget threshold remains unchanged, even after five years. However, the tech giant highlighted that the efficiency of your website’s database plays a far greater role in crawl performance than simply...
by Nikka | May 29, 2025 | Google
A recently filed Google patent called Thematic Search appears to align closely with the Query Fan-Out method used in AI Mode. Submitted in December 2024, this patent sheds light on how Google’s AI systems generate responses to complex queries and also offers insight...
by Nikka | May 29, 2025 | Google
Google has resolved a tracking issue that affected its AI Mode feature, where website traffic was mistakenly labelled as “direct” instead of “organic” in analytics reports. This bug led to some confusion among marketers and website owners, as...
by Nikka | May 28, 2025 | Google
Google has stated that its AI Overviews are producing advertising revenue on par with traditional search results. This revelation could have a significant impact on digital marketing strategies moving forward. The tech giant is not only standing by this claim but is...
by Nikka | May 28, 2025 | Google
Google’s Chief Executive, Sundar Pichai, has defended the company’s AI Overviews feature amid concerns about its impact on the wider web. In a recent interview, Pichai claimed that AI Overviews is not damaging to the online ecosystem, despite growing criticism...
by Nikka | May 27, 2025 | Google
Google has introduced AI agents capable of automatically adjusting advertising campaigns. This new development aims to streamline campaign management by allowing AI to make real-time changes. However, during Marketing Live, some advertisers expressed worries about...
by Nikka | May 27, 2025 | Google
Sergey Brin showed interest in the role of advertising within the free tier of AI services, though his comments suggested that active plans around this weren’t currently a major focus. Instead, he steered the conversation toward the idea of offering older AI...
