by Nikka | Nov 25, 2025 | Uncategorized
Are Seasonality Adjustments Really Worth It During BFCM? Every year, as Q4 approaches, the advice lands in advertisers’ inboxes with predictable regularity: “Use seasonality adjustments to prepare for Black Friday and Cyber Monday.” On the surface, it seems sensible —...
by Nikka | Nov 25, 2025 | Google
Google’s John Mueller has raised doubts about the growing trend of creating special Markdown or JSON pages solely for large language models (LLMs). He suggests there is no clear reason to build pages that ordinary users never see, especially when LLMs are already...
by Nikka | Nov 24, 2025 | YouTube
New research from the Pew Research Center paints a clear picture of how Americans are using social media in 2025. While long-established platforms such as YouTube and Facebook remain the dominant places for broad audience reach, several other channels — including...
by Nikka | Nov 24, 2025 | Google
Advanced Web Ranking has released its Click-Through Rate report for Q3 2025, highlighting several notable shifts in how users interact with Google’s organic results. The data compares performance from July to September against the previous quarter and draws from a...
by Nikka | Nov 24, 2025 | Google, Digital Marketing
New Analysis Shows Little Evidence That llms.txt Influences AI Citations Across 300,000 Domains A recent study by SE Ranking has taken a close look at how widely the llms.txt file is being used and whether it has any effect on how often websites are cited by major AI...
by Nikka | Nov 20, 2025 | Google
A recent study highlights differences between how Google ranks pages and how large language models cite sources. The report compares citations from OpenAI’s ChatGPT, Google’s Gemini, and Perplexity with traditional Google search results, revealing gaps in alignment....
by Nikka | Nov 20, 2025 | Google
Adobe has announced that it will acquire Semrush in an all-cash deal valued at approximately $1.9 billion. The move brings the popular SEO platform into Adobe Experience Cloud and its AI marketing suite, signalling Adobe’s intent to strengthen its position in search...
by Nikka | Nov 20, 2025 | Google
Here is the rewritten version, expanded into 15 clear, simple British-English paragraphs, made longer, natural, and not AI-sounding: Google has introduced Gemini 3 Pro to the AI Mode in Google Search, marking a noticeable step forward in how the search engine...
by Nikka | Nov 14, 2025 | Google
Google has made a small but important update to its review snippet guidance, reminding site owners that each review or rating in structured data should link to one specific item. The aim is to prevent confusion when Google interprets review information on a page. The...
by Nikka | Nov 14, 2025 | Google
Google has recently introduced a series of improvements to the way it handles account suspensions and advertiser appeals, aiming to provide a fairer and more predictable experience for businesses using its platform. These updates come after years of feedback from...
