by Nikka | Jan 6, 2026 | Google
Google Ads has recently upgraded its Creator Partnerships feature, adding new tools designed to simplify the process of managing YouTube creators at scale. These improvements aim to make it easier for advertisers to discover creators, streamline communications, and...
by Nikka | Jan 6, 2026 | Google
Reddit has unveiled Max campaigns, a new automated campaign type aimed at simplifying setup, enhancing performance, and giving advertisers deeper insights into their audiences. The feature is currently in beta for campaigns targeting traffic and conversions. The...
by Nikka | Jan 6, 2026 | Google
Within the space of a single week, senior figures from Microsoft and Google shared views on growing criticism around artificial intelligence, offering similar perspectives on how the debate should be framed. Rather than focusing on whether AI outputs are high or low...
by Nikka | Jan 5, 2026 | Google
Santa Claus is back for his 2025 global journey, and children and adults alike can follow his progress in real time using the interactive trackers from NORAD and Google. Both platforms let you see Santa’s current location, estimated arrival times, and offer festive...
by Nikka | Jan 5, 2026 | Google, Digital Marketing
Ahrefs recently conducted research that, although often misinterpreted, provided some intriguing insights into Generative Engine Optimisation (GEO). The company explored how AI systems respond when presented with conflicting and fabricated information about a...
by Nikka | Jan 5, 2026 | YouTube
Google’s Year in Search for 2025 offers a revealing snapshot of what captured public attention over the past year, spanning global news, entertainment, technology, sport, and everyday lifestyle interests. Together, the data paints a picture of a year shaped by major...
by Nikka | Jan 5, 2026 | YouTube
A large-scale analysis of around 300,000 viral YouTube videos suggests that using faces in thumbnails does not automatically lead to better performance. While faces are widely used, the data shows they perform broadly the same as thumbnails without faces, with results...
by Nikka | Dec 17, 2025 | Google
A recent study by Semrush, analysing over 10 million keywords, has highlighted significant changes in Google search behaviour during 2025. The research reveals growing volatility in search results, increased ad presence, stronger click-through rates, and the expansion...
by Nikka | Dec 17, 2025 | Google
After several weeks of disruption, Google appears to have resolved the issue that caused extended delays in the Search Console Performance report. Recent updates suggest the data is now refreshing within a timeframe much closer to normal. For much of the past month,...
by Nikka | Dec 17, 2025 | Google
Apple has rolled out an update to its Safari browser that gives website owners improved visibility into how their sites perform for users. The latest version now allows accurate tracking of two important Core Web Vitals metrics: Largest Contentful Paint (LCP) and...
