by Nikka | Feb 11, 2026 | Google
Google has started actively promoting its AI Max feature directly inside the Google Ads platform, marking a notable shift in how the company introduces and encourages the use of its own tools. Instead of relying solely on product announcements or help centre updates,...
by Nikka | Feb 11, 2026 | Google
For anyone who has managed pay-per-click campaigns over the past few years, it is clear that something has changed. You do not need industry research to tell you this — you see it every day in your reports. Click IDs disappear from URLs. Conversions arrive later than...
by Nikka | Feb 10, 2026 | Google
Google has expanded its “Results about you” tool to allow users to monitor and request removal of search results containing government-issued identification. This includes sensitive documents such as passports, driving licences, and Social Security numbers....
by Nikka | Feb 10, 2026 | Google
Recent research confirms that Googlebot’s 2-megabyte HTML crawl limit is more than sufficient for the vast majority of websites, putting to rest concerns about this threshold affecting SEO performance. Real-world data now demonstrates that most pages are far below...
by Nikka | Feb 5, 2026 | Google
Alphabet has reported a strong finish to 2025, with Google Search revenue rising 17% year-on-year to $63.07 billion in Q4. This growth contributed to the company surpassing $400 billion in total annual revenue for the first time, highlighting the continued dominance...
by Nikka | Feb 5, 2026 | Google
Google Search Advocate John Mueller has criticised the idea of serving Markdown files specifically for large language model (LLM) crawlers, questioning whether AI bots can even interpret such files correctly. Speaking on Bluesky, he called the concept “a stupid idea,”...
by Nikka | Feb 4, 2026 | Google
Google’s crawl team has been actively filing bug reports against WordPress plugins that contribute to significant crawl waste, highlighting the impact these issues can have on site performance and indexing. During a recent episode of the Search Off the Record podcast,...
by Nikka | Feb 4, 2026 | Google
Google has issued an update to its official documentation to clarify how file size limits work across its crawling systems, separating general crawler rules from those that apply specifically to Googlebot when indexing content for Google Search. The change is intended...
by Nikka | Feb 2, 2026 | Digital Marketing
Search engine performance is increasingly shaped by user engagement, trust, and post-click behaviour. Human experience optimisation (HXO) links traditional SEO with UX, conversion rate optimisation (CRO), and brand credibility, reflecting the way search engines now...
by Nikka | Feb 2, 2026 | Google
Advertising within ChatGPT represents a major shift away from traditional keyword-driven strategies towards a deeper understanding of user behaviour. For marketers, this changes the way relevance, creative messaging, and performance measurement need to be approached....
