by Nikka | Nov 5, 2024 | Google, Digital Marketing
In the world of B2B marketing, relying solely on traditional advertising channels may limit your potential to engage a full spectrum of decision-makers. As audiences expand their digital presence across an array of platforms, diversifying your media strategy can open...
by Nikka | Nov 5, 2024 | Google
Google Ad Optimization Score, often referred to as Opti Score, has recently received an important update that enhances its functionality for advertisers. This update introduces a feature that highlights the competitive pressures impacting impression share. With this...
by Nikka | Nov 4, 2024 | Google
Categories on your Google Business Profile (GBP) play a crucial role in determining your local search rankings. Selecting the appropriate primary and secondary categories is vital for ensuring that your business shows up in relevant searches. Choosing the right...
by Nikka | Nov 4, 2024 | Digital Marketing, Google
OpenAI’s CEO, Sam Altman, alongside other key executives, recently participated in a Reddit AMA, shedding light on various aspects of ChatGPT Search. Their responses offer a glimpse into how this evolving tool functions and provide valuable insights into the direction...
by Nikka | Nov 1, 2024 | Google, Digital Marketing
Meta descriptions play a vital role in how both search engines and users perceive your content. Although they do not have a direct impact on search rankings, their influence on user engagement and click-through rates (CTR) can be significant, ultimately affecting a...
