by Nikka | Nov 25, 2024 | Digital Marketing
Effectively monitoring your SEO performance requires a comprehensive and strategic approach. It’s not just about keeping tabs on technical and on-page changes but also about utilising the right tools to streamline your efforts and ensure meaningful outcomes. Without a...
by Nikka | Nov 22, 2024 | Digital Marketing, Google
When it comes to crafting an international SEO strategy, many guides and recommendations tend to concentrate predominantly on the technical aspects of your website. These include critical elements such as URL structure, hreflang tags, and localisation of content....
by Nikka | Nov 22, 2024 | Uncategorized
A recent report analysing Google search data has highlighted significant shifts in user engagement patterns, revealing changes across various industries. The study focuses on click-through rates (CTR) for Q3, showcasing notable trends in how users interact with search...
by Nikka | Nov 21, 2024 | Google
Microsoft has recently rolled out an update to GraphRAG, enhancing its AI search engines’ ability to generate more specific, comprehensive answers. This update aims to refine the AI’s search capabilities by providing users with more accurate and detailed...
by Nikka | Nov 21, 2024 | Google
Google recently updated its search documentation to provide clarity on how both page-level and site-wide signals impact rankings in search results. This update is not a shift in how rankings are determined but rather an explanation of the established processes Google...
