by Nikka | Jan 27, 2025 | Google
Google has recently updated its Search Quality Rater Guidelines, bringing attention to the evolving landscape of AI-generated content and new forms of spam. These changes are significant for anyone in the search engine optimisation (SEO) space, as they provide more...
by Nikka | Jan 24, 2025 | Google
Creating internal training videos is a fantastic way to captivate and educate your team. With the right tools, practical tips, and fresh approaches, you can produce videos that not only convey essential information but also keep your audience engaged. As a search...
by Nikka | Jan 24, 2025 | Google
The beginning of a new year offers a perfect opportunity for PPC professionals to rethink their strategies and refine their approach. Beyond making resolutions, this period is pivotal for resetting priorities, refocusing efforts, and aligning strategies with the...
by Nikka | Jan 23, 2025 | Google
Google has made a notable change to its mobile search results by removing breadcrumb navigation. Instead of showing breadcrumbs, mobile search results now display only the domain of the website. This simplification streamlines the appearance of mobile search results,...
by Nikka | Jan 22, 2025 | Google
A post on LinkedIn raised doubts about the idea that Schema.org structured data can influence ranking in AI search engines. The post questioned the belief held by some SEOs that structured data could be used to improve rankings in AI search engines like ChatGPT. In...
