ChatGPT Now Remembers Across All Chats

ChatGPT has introduced a more advanced memory feature that can recall your preferences across multiple chats. This improvement allows the AI to provide responses that feel more tailored and avoids unnecessary repetition.

One of the key benefits of this update is that it enables ChatGPT to remember useful information from previous conversations. This could include your preferred tone, topics you frequently ask about, or specific details you’ve shared before.

Despite the enhanced memory, users still have full control over their data. You can choose to delete individual memories or disable the memory function entirely if you prefer not to use it.

The new feature is designed with flexibility and privacy in mind, making it easy for users to manage what the system remembers.

This upgraded memory experience is currently available for ChatGPT Plus and Pro subscribers.

If you’re using one of these plans, you may already notice more natural and personalised interactions with the AI assistant.

OpenAI has said they plan to continue refining the feature to better support users’ needs across different conversations.

OpenAI has recently rolled out an enhanced memory feature for ChatGPT, significantly improving how the AI assistant interacts with users over time. This development marks a shift towards a more personalised experience, where ChatGPT can remember details from previous conversations and adapt its responses accordingly.

The new memory system allows ChatGPT to retain useful information such as your name, writing style, preferred tone, and topics you frequently discuss. This means that users no longer need to repeat themselves each time they start a new chat, which not only saves time but also makes the interaction feel more natural and tailored.

OpenAI confirmed that the goal of this update is to make ChatGPT behave more like a consistent and attentive assistant. By remembering what matters to individual users, the AI can provide smarter and more relevant replies, especially for those using it regularly for tasks like writing support, research, or planning.

The announcement about this update was made by OpenAI’s CEO, Sam Altman, who shared the news on X (formerly Twitter). He highlighted that this was a step forward in making AI tools more intuitive and user-friendly.

At present, the memory function is only available to ChatGPT Plus and Pro subscribers, who are already seeing the benefits of more personalised interactions. For users in these tiers, memory is turned on by default, but they retain full control over it.

OpenAI has made it easy to manage what the AI remembers. Users can choose to turn memory off entirely or delete specific stored information via the settings. This level of transparency ensures that privacy and user consent remain central to the feature’s design.

The memory update is expected to evolve over time, with ChatGPT gradually improving its ability to recall and apply relevant information in useful ways. This means your AI assistant will become more helpful the more you use it.

As OpenAI continues to refine its AI tools, features like memory are setting the stage for a more responsive and personalised future in digital assistance—something that could prove incredibly valuable to professionals, students, and casual users alike.

How ChatGPT’s Improved Memory Works

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User Controls and Privacy Considerations

With the latest update to ChatGPT’s memory functions, users now have greater control over what the AI remembers and how it uses that information during conversations.

One of the key features is the ability to switch memory on or off through your settings. This means you can decide whether you want the assistant to retain details across chats or not. If you prefer more privacy, you can also review and delete specific memories at any time.

For those looking to keep their interactions entirely private, there’s the option to use “Temporary Chats.” These sessions don’t use or generate any memory, offering a more secure and short-term exchange.

Importantly, ChatGPT will not remember sensitive topics—such as your health information—unless you specifically ask it to. This ensures an added layer of privacy by default, especially when dealing with personal matters.

According to OpenAI, “You’re in control of what ChatGPT remembers.” The platform gives you the freedom to delete individual entries, wipe out all saved memory, or disable memory altogether whenever you choose.

The interface has also been updated for greater clarity. Where users previously had a single toggle, there are now two separate options: one to reference saved memories, which is a more basic version, and another for referencing chat history, which forms part of the new, more advanced system.

If you’d like ChatGPT to remember something, you can simply type it out in plain language. For instance, saying, “Remember that I’m vegetarian when you suggest meals,” will prompt the assistant to store that information for future use.

Unlike the original saved memories system, which allowed you to see and edit stored information, the new memory based on chat history is either fully enabled or entirely disabled. There’s no in-between option for viewing or editing specific details it has retained.

It’s also worth noting that OpenAI has long saved logs of conversations for research and quality improvement. The difference with this upgrade is that ChatGPT can now incorporate previous interactions into its replies—providing a smoother, more personalised experience.

Implications for Marketers and SEO Professionals

The recent memory upgrades in ChatGPT are particularly beneficial for marketers and SEO professionals, making the tool even more practical for day-to-day use.

One major improvement is its ability to consistently remember your brand’s tone of voice and style across different chats. This makes content creation smoother and more aligned with your ongoing branding efforts.

For those focused on SEO, ChatGPT can now retain details from earlier conversations—such as keyword strategies, site structure, or previous updates about search algorithms—without needing to be reminded each time.

This also streamlines project work. Instead of repeating context or instructions with every new session, ChatGPT can pick up where you left off, saving time and improving workflow efficiency.

OpenAI highlights that the more frequently you use ChatGPT, the better it becomes at understanding your preferences. Over time, users can expect more tailored and relevant responses, as the assistant learns what approaches and formats suit them best.