by Nikka | Apr 16, 2025 | Google
Google Ads is rolling out new personalised guidance to business advertisers, encouraging them to embrace AI-driven solutions and broader targeting strategies for improving campaign performance. These personalised plans are designed to help advertisers enhance their...
by Nikka | Apr 16, 2025 | Google
A recent study by LinkedIn has revealed surprising findings about user engagement on the platform. Contrary to the widely held belief that including links in posts reduces reach, the data shows that posts containing links actually see a 13% increase in engagement....
by Nikka | Apr 15, 2025 | Uncategorized
`A number of advertisers have voiced their opposition to Google’s recent campaign against California’s proposed privacy legislation, arguing that businesses should focus on building trust-based, consent-led relationships with their customers. Google has...
by Nikka | Apr 14, 2025 | Google
Google has made updates to its structured data documentation related to EEA (European Economic Area) carousels, which are currently still in the beta phase. These changes are designed to clarify the guidance and improve accessibility for those using the feature. One...
by Nikka | Apr 14, 2025 | Google
Google has officially rolled out a new feature within its AI Overviews that allows certain words or phrases to link directly to related search results. This update follows a period of testing and observation, during which users noticed Google quietly experimenting...
