by Nikka | Feb 7, 2025 | Google
User behaviour varies, so it’s important to tailor your approach accordingly. Building SEO personas can help refine your content strategy and boost your rankings. Mastering user intent involves understanding the needs and expectations of your audience. By getting into...
by Nikka | Feb 7, 2025 | Google
Google has introduced updated guidance on merging GA4 and Search Console data using Looker Studio, providing marketers with a more detailed understanding of SEO performance. This integration allows businesses to analyse user behaviour from the moment they click on a...
by Nikka | Feb 6, 2025 | Google
YouTube has recently updated its Analytics to feature more prominent device data, allowing creators to better understand how their audiences are consuming content. This update helps creators tailor their videos to the shifting viewing habits of their audience,...
by Nikka | Feb 6, 2025 | Google
A new LinkedIn report has highlighted five key trends that are reshaping B2B marketing, placing a strong emphasis on revenue metrics, AI attribution, and strategies focused on ROI. One significant shift is that marketers are increasingly focusing on revenue-based...
by Nikka | Feb 5, 2025 | Google
Alphabet has reported a significant 12% rise in revenue for the fourth quarter of 2024, driven by advancements in artificial intelligence, rapid growth in its cloud computing services, and large-scale investments in infrastructure. The company’s strategic focus on AI...
