Do Audio Blog Posts Boost SEO? Google’s Take

Do Audio Blog Posts Boost SEO? Google’s Take

Google’s Martin Splitt recently addressed whether including an audio version of a blog post has any effect on search rankings. Many content creators are exploring ways to enhance their articles, and adding an audio format is becoming a popular feature. However, Splitt...
YouTube Introduces Paid Boosts for Shorts

YouTube Introduces Paid Boosts for Shorts

YouTube has introduced a new feature that allows creators to promote their Shorts videos, making it easier to reach a larger audience. This update gives content creators the ability to boost their short-form videos and increase engagement with viewers who are more...
LinkedIn: 72% of B2B Marketers Overwhelmed by AI

LinkedIn: 72% of B2B Marketers Overwhelmed by AI

A recent LinkedIn study reveals that many B2B marketers feel overwhelmed by AI, even as two-thirds are incorporating it into their daily workflows. The report, based on survey responses from thousands of B2B marketing leaders, highlights key trends in the industry....
How to Stop PPC from Cannibalising Your SEO

How to Stop PPC from Cannibalising Your SEO

Stop wasting your ad spend on traffic that could be gained for free. Learn how PPC cannibalisation impacts your SEO performance and discover how to fix it. If you’re managing both SEO and PPC, finding the right balance is essential for maximising efficiency and...
Why Google’s Rich Results Tool Can Be Misleading

Why Google’s Rich Results Tool Can Be Misleading

Google’s Rich Results tool is often used to check structured data, but it can sometimes provide misleading information, making it less effective for debugging. When errors or issues arise, relying solely on this tool may not always give an accurate picture. For those...
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