by Nikka | Feb 5, 2026 | Google
Google Search Advocate John Mueller has criticised the idea of serving Markdown files specifically for large language model (LLM) crawlers, questioning whether AI bots can even interpret such files correctly. Speaking on Bluesky, he called the concept “a stupid idea,”...
by Nikka | Feb 4, 2026 | Google
Google’s crawl team has been actively filing bug reports against WordPress plugins that contribute to significant crawl waste, highlighting the impact these issues can have on site performance and indexing. During a recent episode of the Search Off the Record podcast,...
by Nikka | Feb 4, 2026 | Google
Google has issued an update to its official documentation to clarify how file size limits work across its crawling systems, separating general crawler rules from those that apply specifically to Googlebot when indexing content for Google Search. The change is intended...
by Nikka | Feb 2, 2026 | Digital Marketing
Search engine performance is increasingly shaped by user engagement, trust, and post-click behaviour. Human experience optimisation (HXO) links traditional SEO with UX, conversion rate optimisation (CRO), and brand credibility, reflecting the way search engines now...
by Nikka | Feb 2, 2026 | Google
Advertising within ChatGPT represents a major shift away from traditional keyword-driven strategies towards a deeper understanding of user behaviour. For marketers, this changes the way relevance, creative messaging, and performance measurement need to be approached....
