by Nikka | Feb 27, 2026 | Google
Many website owners invest time in optimising their pages with techniques like resource hints, assuming these small tweaks will boost search performance. Features such as preload, prefetch, preconnect, and dns-prefetch are widely used to improve page load speed and...
by Nikka | Feb 27, 2026 | Google, Digital Marketing
Joost de Valk, the founder of Yoast SEO, has announced that he is stepping away from FAIR, a project supported by the Linux Foundation that aims to create an independent and federated repository for themes and plugins. The FAIR project was launched in mid-2025 at a...
by Nikka | Feb 25, 2026 | Google
For many media buyers, reviewing campaigns in Meta Ads Manager has become a weekly ritual. They open dashboards, scan metrics, and quickly decide which campaigns or ads are “winners” and which are “losers.” If a campaign shows a positive ROAS, it’s celebrated; if not,...
by Nikka | Feb 25, 2026 | Google
Generative AI platforms like ChatGPT have embraced search engine optimisation (SEO) as a core part of their growth strategy, despite claims online that AI could undermine this traditional marketing channel. Examining how ChatGPT, Perplexity, and Claude perform in...
by Nikka | Feb 24, 2026 | Google, Digital Marketing
SerpApi, a provider of search engine results APIs, has filed a motion in a US federal court seeking the dismissal of Google’s DMCA lawsuit. The move challenges whether Google has the legal right to bring a copyright-based claim over search results that display content...
