by Nikka | Jun 30, 2025 | Google
Google has introduced a new algorithm called MUVERA, which stands for multi-vector retrieval algorithm. This new approach is designed to improve the speed of search results and handle more complex queries more effectively. According to Google, MUVERA doesn’t...
by Nikka | Jun 30, 2025 | YouTube
ouTube has started testing new experimental AI features aimed at making it easier for users to discover videos. Among these tools are a search carousel powered by artificial intelligence and a conversational assistant. The AI-driven search carousel is currently being...
by Nikka | Jun 27, 2025 | Google
Google Ads has rolled out a new feature aimed at simplifying how advertisers test broad match keywords within Smart Bidding campaigns. This update could be a game-changer for marketers looking to streamline their A/B testing processes without having to duplicate...
by Nikka | Jun 27, 2025 | Google
Google has started trialling a new feature called “Preferred Sources”, aimed at giving users more control over the news content they see in search results. This latest experiment lets individuals customise their Top Stories carousel by choosing news...
by Nikka | Jun 26, 2025 | Google
Google’s recently spotted srsltid parameter is now appearing on homepage and blog URLs, raising concerns among marketers and SEO professionals. While it doesn’t appear to have an effect on website rankings, it is creating challenges for tracking and reporting accuracy...
