by Nikka | May 23, 2025 | Google
Google’s recent Gemini upgrades introduce a range of powerful new features designed to enhance both user experience and marketing possibilities. One of the major developments is the integration of Gemini directly into the Chrome browser, which allows for smoother and...
by Nikka | May 23, 2025 | Google
Google has introduced its new AI Mode in Search across the United States, integrating the latest Gemini 2.5 technology. Alongside this, AI Overviews are expanding significantly, now available in over 200 countries and supporting more than 40 languages. The update also...
by Nikka | May 23, 2025 | Google
A recently published testimony from a Google engineer has shed some light on how the tech giant scores page quality and ranks content in its search engine results. The testimony, which has been partially redacted and made public by the U.S. Department of Justice,...
by Nikka | May 20, 2025 | Google
Google’s Search Relations team has shed some light on which HTTP status codes are most relevant when it comes to search engine optimisation (SEO). Understanding how different codes are treated can help improve your website’s performance in search results. To begin...
by Nikka | May 16, 2025 | Google, Digital Marketing
Search marketing expert Mordy Oberstein recently shared a thought-provoking perspective on the role of referral traffic in brand growth. According to Oberstein, brands should gradually move away from relying on referral traffic as they mature. While referrals from...
