by Nikka | May 26, 2025 | Google
Google has recently confirmed that performance data for AI Mode will soon be available in the Google Search Console Performance reports. However, there is an important caveat: this data won’t be broken out separately. Instead, the metrics related to AI Mode will be...
by Nikka | May 23, 2025 | Google
Google Ads has introduced new AI-driven measurement tools aimed at helping marketers of all sizes demonstrate performance, increase return on investment (ROI), and make better use of first-party data. At its annual Google Marketing Live event for advertisers, Google...
by Nikka | May 23, 2025 | Google
Google has shared official guidance through blog posts aimed at helping content creators improve their performance in AI-driven search features such as AI Overviews and AI Mode. John Mueller from Google authored one of these posts, offering advice on how to optimise...
by Nikka | May 23, 2025 | Google
Google’s AI Overviews (AIO) have come under criticism for displaying spam-like content and rewording existing information without offering any additional analysis or meaningful insight. This practice raises concerns about content quality, as it mirrors the very...
by Nikka | May 23, 2025 | Google
Using IndexNow alongside Schema structured data has become an effective method for ensuring that AI search engines receive the most current product information. According to a recent announcement by Microsoft Bing, IndexNow is proving to be a valuable tool for...
