by Nikka | May 28, 2025 | Google
Google has stated that its AI Overviews are producing advertising revenue on par with traditional search results. This revelation could have a significant impact on digital marketing strategies moving forward. The tech giant is not only standing by this claim but is...
by Nikka | May 28, 2025 | Google
Google’s Chief Executive, Sundar Pichai, has defended the company’s AI Overviews feature amid concerns about its impact on the wider web. In a recent interview, Pichai claimed that AI Overviews is not damaging to the online ecosystem, despite growing criticism...
by Nikka | May 27, 2025 | Google
Google has introduced AI agents capable of automatically adjusting advertising campaigns. This new development aims to streamline campaign management by allowing AI to make real-time changes. However, during Marketing Live, some advertisers expressed worries about...
by Nikka | May 27, 2025 | Google
Sergey Brin showed interest in the role of advertising within the free tier of AI services, though his comments suggested that active plans around this weren’t currently a major focus. Instead, he steered the conversation toward the idea of offering older AI...
by Nikka | May 26, 2025 | Google
Google has released new guidance to help website owners optimise their content for AI-driven search features such as AI Overviews and AI Mode. In a blog post written by John Mueller, Google outlines practical tips for improving visibility and performance in these new...
