by Nikka | Jan 15, 2026 | Google
Google has pushed back against criticism suggesting its upcoming AI-driven checkout tools could be used to raise prices for individual shoppers, insisting that this is not how the system is designed to work. The debate centres on Google’s plans to expand shopping...
by Nikka | Jan 15, 2026 | YouTube
YouTube has rolled out further updates to its advertiser-friendly content guidelines, opening the door for more videos covering sensitive or controversial subjects to qualify for full monetisation, provided they are handled responsibly and without graphic detail. The...
by Nikka | Jan 13, 2026 | Google
The way link building works is evolving. If you want to choose a link building agency in 2026, it’s essential to consider AI visibility, ethical practices, and long-term impact. The SEO landscape has changed, and agencies need to adapt. Gone are the days when a few...
by Nikka | Jan 13, 2026 | Google
Advertisers now have the opportunity to purchase premium live sports inventory programmatically. This approach combines the ability to reach vast audiences with improved control over frequency and cross-device measurement. Live sports advertising is becoming both more...
by Nikka | Jan 13, 2026 | Google
Google has recently offered guidance on how content should be structured for AI-driven search, particularly pushing back against the idea that pages need to be broken into rigid “chunks”. While this advice may be technically sound, it arguably sidesteps the more...
