by Nikka | Jul 10, 2025 | Google
The secret behind Google’s quality and trustworthiness rankings may lie in seven important content-related factors. These factors seem to play a big role in how Google decides which pages deserve to be seen as reliable and valuable. For many, an SEO strategy often...
by Nikka | Jul 8, 2025 | Google
A recent study by Ahrefs has taken a closer look at the impact of AI-generated content on Google rankings, analysing a huge sample of 600,000 webpages. The findings come as a relief for many content creators and SEO professionals worried about possible penalties from...
by Nikka | Jul 8, 2025 | Google
Businesses that rush to implement AI tools without proper planning are now experiencing costly setbacks. Industry experts and recent research both warn that while AI offers potential, it still requires careful human oversight to work effectively. AI can appear to...
by Nikka | Jul 7, 2025 | Google
Independent publishers across the UK are voicing serious concerns over Google’s AI Overviews, arguing that it threatens both visibility and revenue. At the heart of the issue is the lack of choice: publishers cannot opt out of AI Overviews without removing their...
by Nikka | Jul 4, 2025 | Digital Marketing
An SEO professional has claimed on social media that removing meta descriptions from live websites actually led to an increase in traffic. According to this test, the absence of meta descriptions allowed Google to generate its own snippets, which, in this specific...
