by Nikka | Dec 17, 2024 | Google
Google has released a new help document on faceted navigation, a feature frequently used on e-commerce, article, and event websites. While faceted navigation is an excellent tool to improve user experience by helping visitors filter and find relevant content, Google...
by Nikka | Dec 17, 2024 | Digital Marketing
During my session at SMX Next, I delved into the topic of audience saturation, offering insights on how to avoid falling into this common trap. In that session, I covered several key points, which I’ll summarise here for you: Firstly, we looked at what audience...
by Nikka | Dec 16, 2024 | Google
WordPress co-founder Matt Mullenweg has publicly expressed his strong disapproval after a recent court ruling allowed WP Engine to regain control over their Advanced Custom Forms (ACF) plugin and re-establish login access to WordPress.org. Mullenweg’s reaction to the...
by Nikka | Dec 16, 2024 | Google
Google has officially rolled out the December 2024 core update, just weeks after the November 2024 update. This marks the end of a year filled with significant algorithm changes from the search giant. The December 2024 update began its rollout recently and is expected...
by Nikka | Dec 16, 2024 | Google
Google is introducing a new beta feature for Performance Max campaigns that allows advertisers to apply negative keyword exclusions at the campaign level. This update has been highly anticipated by advertisers who have long expressed the need for more control over...
