YouTube Unveils ‘Ask Studio’ AI for Creators

YouTube has unveiled Ask Studio, a new AI-powered assistant integrated within YouTube Studio, designed to help creators better understand their channel performance and audience engagement.

The feature uses artificial intelligence to analyse channel data and provide insights in a simple, conversational way. It allows users to quickly access summaries of audience comments, evaluate video performance, and generate new content ideas tailored to their channels.

Ask Studio functions as a chat-style tool, accessible via a sparkle icon in YouTube Studio. Creators can type questions and receive real-time, easy-to-understand answers drawn directly from their analytics.

Currently, Ask Studio is available only in the United States and supports English. However, YouTube is expected to roll out the feature more widely once it completes initial testing and refinements.

By blending conversational AI with creator analytics, YouTube aims to make content management and strategy planning more intuitive, allowing creators to focus on producing engaging videos rather than digging through complex data.

What’s New

Ask Studio focuses on three key areas of channel data: comments, analytics, and content performance.

When it comes to comments, the tool can review and summarise recurring themes, opinions, and overall audience sentiment across multiple videos. Creators can request a summary for a specific upload or gain a broader understanding of what viewers are engaging with most.

In terms of analytics, Ask Studio uses the same performance data already found in YouTube Studio. However, it takes things a step further by identifying trends, spotting growth opportunities, and offering suggestions to improve content strategy based on real-time insights.

For content planning, Ask Studio helps creators develop ideas that align with audience interests. It can suggest fresh perspectives for ongoing series, highlight trending topics within the channel’s niche, and even propose potential titles or video outlines to boost viewer engagement.

How It Differs From Inspiration Tab

Ask Studio focuses on three key areas of channel data: comments, analytics, and content performance.

Availability

Ask Studio is currently being tested with a select group of creators in the United States and is available only in English for now.

YouTube has confirmed that it plans to gradually extend access to more users across the U.S. while also experimenting with additional languages ahead of a wider international release. Some prompts may still result in a generalised message such as “I can’t help with that,” which typically occurs when Ask Studio lacks sufficient context or the feature for that request hasn’t yet been supported.

Why It Matters
Ask Studio is designed to make data analysis faster and simpler for creators. By automatically identifying patterns in viewer comments and analytics, it removes the need to manually sift through dashboards or scroll through countless messages. This helps creators spend less time reporting and more time refining their video ideas and strategies.

However, access remains limited. At this stage, the tool is restricted to English-speaking users in the United States, leaving international creators and multilingual teams waiting for inclusion in future updates.

Looking Ahead
YouTube has stated that it will continue expanding Ask Studio within the U.S. before taking it global. While the company is testing multi-language functionality, it has yet to specify which languages will be added or when.

The introduction of Ask Studio is part of YouTube’s wider effort to integrate AI-driven tools into YouTube Studio, following recent additions such as the Inspiration Tab, which helps creators generate fresh content ideas.