Search Atlas Unveils New Tools for Agencies

Search Atlas has introduced a range of new features designed to help agencies better manage SEO, Local Search, and AI visibility for their clients.

During a recent event, the company unveiled several updates and improvements to its SEO platform aimed at helping digital marketers streamline their work, handle more accounts, and boost performance.

These latest additions make it simpler to oversee on-page and off-page SEO, manage paid search campaigns, measure and track large language model (LLM) visibility, and efficiently scale Google Business Profile management — among many other enhancements planned for the platform.

Auto PPC Retargeting

Search Atlas has rolled out a new retargeting feature within its Otto PPC tool, specifically aimed at agencies and advertisers handling paid media campaigns. The feature streamlines campaign creation through a quick-start setup wizard, allowing users to retarget website visitors — reportedly in under a minute.

Manick Bhan, founder of Search Atlas, explained that one of the biggest challenges in managing paid media for clients is ensuring strong returns on every click. He highlighted retargeting as one of the most effective ways to demonstrate ROI by reaching users who have already engaged with a client’s website.

“Our goal was to make this process effortless,” Bhan said. “By simply enabling the feature in Otto PPC, you can now run retargeting campaigns with just a few clicks. The built-in wizard guides you through everything, making it possible to launch a campaign in less than 60 seconds.”

GBP Galactic

Search Atlas has introduced a new upgrade for digital marketers managing Google Business Profiles (GBPs) on behalf of clients. Its GBP Galactic feature now includes support for Service Area Businesses (SABs), enhancing functionality for businesses that operate without a fixed address. The tool also integrates social media auto-posting for platforms like Facebook and Instagram, with additional networks expected to be added soon.

Explaining the new social posting capability, Manick Bhan, founder of Search Atlas, said that large language models (LLMs) prefer consistent visibility across multiple online platforms, not just a company’s website or GBP listing. “Now, marketers can create their GBP posts once and share them automatically across all connected social channels,” Bhan noted. “This helps boost visibility in LLMs, and unlike third-party tools, this function is built directly into the platform.”

Bhan also introduced updates to Search Atlas’s citation network, which now supports service area businesses that typically face difficulties being listed due to the lack of a physical address. “We’ve developed a way for these businesses to join aggregator networks without needing a location,” he explained. “Since LLMs like ChatGPT and Claude purchase data from these networks, adding your business to aggregators is an effective shortcut to improve visibility and ensure your data is accessible across AI systems.”

LLM Visibility

Another notable addition to the platform is the LLM Visibility Tracking and Sentiment Analysis feature. This new tool allows users to directly measure how visible their brand is within large language models (LLMs) through Search Atlas itself. It monitors brand presence across platforms such as ChatGPT, Claude, and others, providing insights into visibility patterns and trends that extend beyond traditional Google Search metrics.

Expanded Press Release Network

Bhan shared that Signal Genesys, the press release firm acquired by Search Atlas last year, has now extended its distribution reach to include both financial news outlets and a local media network.

He explained that these additions are designed to be highly affordable for agencies managing client budgets, noting:

“The financial news network costs only around £10, while the local news media network is about £20. They’re incredibly cost-effective, particularly for agencies aiming to keep client costs manageable while maintaining healthy margins. What’s more, we’ve observed that these networks are performing exceptionally well in terms of indexing within ChatGPT.”

On-Page SEO

An intriguing addition to the Otto platform is the new Domain Knowledge Network module. This tool helps users strengthen their website’s topical relevance through a semantic interface. By simply giving spoken instructions, the system analyses the brand and automatically suggests a well-structured content topic framework.

Revamped WordPress Plugin

The WordPress plugin has undergone a major upgrade to improve usability and streamline workflows. It now features one-click installation, allowing users to link WordPress directly to Search Atlas, along with real-time two-way synchronisation between Otto and WordPress. Additionally, the auto-publishing function enables SEO recommendations created in Otto to be instantly applied within WordPress, saving time and reducing manual updates.

Universal CMS Integration

Search Atlas is working towards becoming a CMS-agnostic platform, allowing seamless integration with virtually any website for effortless one-click publishing of blog posts and landing pages through its Content Genius feature. At present, it supports Drupal, HubSpot, Magento, Wix, and WordPress, with ongoing tests for Joomla, Shopify, and Webflow. Future plans also include expanding compatibility with ClickFunnels, Contentful, Duda, Ghost, and Salesforce.

Near Future: Otto Agent

Otto Agent marks the next stage in Search Atlas’s move towards an agentic SEO future, moving away from traditional interface-based systems to natural-language interactions. Currently in beta, this feature allows users to speak or type commands to carry out SEO tasks directly — from site audits and fixes to optimising titles, meta tags, and images, as well as managing GBP posts and content creation.

After observing the presentations, it became clear that Otto Agent embodies Search Atlas’s philosophy of building practical, agency-focused tools. With roots in SEO agency work, the team understands what marketers need and isn’t waiting for competitors to innovate — instead, they’re proactively developing features that add real value to everyday workflows.

This forward-thinking approach is what sets Otto Agent apart, as it’s designed for a future where SEO management becomes conversational, autonomous, and more intuitive. Having attended the event, it’s easy to see why so many agencies are adopting Search Atlas as their go-to SEO platform.