Reddit Sees 5X Growth in AI Search Answers

Reddit is ramping up its focus on search, reporting over 70 million weekly searches on its platform. As part of its wider strategy, the company is enhancing its core features and looking to grow internationally.

Reddit Answers is also expanding, with plans for more advanced integration in the near future. Interestingly, the platform notes that around 40% of user posts are commercially driven.

Reddit is placing significant emphasis on improving its search function, with CEO Steve Huffman outlining ambitions to make the site a go-to resource for online information seekers.

According to its Q2 shareholder update, the platform now sees over 70 million weekly searches conducted directly on-site.

Meanwhile, Reddit’s AI-driven “Answers” feature is rapidly growing in popularity, now attracting 6 million users each week—five times more than in the previous quarter.

Search Becomes a Strategic Priority

Reddit is now concentrating on three main priorities: enhancing its core platform, strengthening its search capabilities, and expanding into global markets.

As part of this new direction, the company is reducing its focus on user economy projects.

CEO Steve Huffman remarked that Reddit is uniquely placed to become a leading search destination, thanks to its vast range of discussions and insights found nowhere else.

The platform intends to further embed Reddit Answers within its search system, roll it out to more regions, and support this growth with international marketing campaigns.

Reddit Answers Gains Momentum

Launched earlier this year, Reddit Answers taps into the site’s extensive archive of user conversations to provide relevant replies to search queries.

The feature currently serves around 6 million active users each week and is accessible in the United States, United Kingdom, Canada, Australia, and India.

Reddit is also trialling the integration of Reddit Answers into its main search function to improve the overall user experience.

Why This Matters

Reddit’s renewed emphasis on search could create fresh visibility prospects for users. While its content already performs strongly in Google rankings, improvements to its internal search aim to deliver direct answers more effectively.

The platform is also highlighting its commercial appeal, noting that around 40% of posts reflect buying intent—positioning Reddit as a key resource for consumers exploring products and services.

Looking Ahead

As AI-produced content becomes increasingly common, Reddit is banking on the continued value of genuine human insight.

The company anticipates third-quarter revenue to fall between $535 million and $545 million, with plans to further embed Reddit Answers into its search functions as part of its ongoing development.