Google’s Top Searches of 2025

Google’s Year in Search for 2025 offers a revealing snapshot of what captured public attention over the past year, spanning global news, entertainment, technology, sport, and everyday lifestyle interests. Together, the data paints a picture of a year shaped by major world events, rapid technological change, and lighter moments of curiosity in between.

At a global level, Google’s AI assistant Gemini emerged as the most searched topic of the year, reflecting the growing mainstream adoption of artificial intelligence tools. Alongside this, people closely followed international cricket fixtures, particularly matches involving India, as well as major sporting tournaments and high-profile political developments.

Search behaviour also showed strong interest in global affairs. Users sought information on geopolitical tensions, changes in religious leadership, government shutdowns, and natural disasters such as wildfires and hurricanes. These searches highlight how people increasingly turn to Google to make sense of fast-moving and often uncertain world events.

In the United States, search trends followed a slightly different pattern. Political figures, legislation, and domestic policy issues featured heavily, alongside a strong appetite for entertainment-related content. Film releases, pop culture phenomena, and viral moments all ranked highly, suggesting a clear divide between global concerns and more locally focused interests.

Artificial intelligence also played a major role in shaping US-specific trends. AI-generated images, characters, and creative styles surged in popularity, with users searching for everything from AI-created toys to stylised artwork inspired by well-known animation aesthetics. This reflects how quickly AI-generated content has entered everyday online culture.

People searches in 2025 were driven by a mix of music artists, actors, public figures, and political personalities. Breakout performances in film and television sparked sharp increases in searches for certain actors, while musicians and public figures continued to dominate attention across both global and US audiences.

Entertainment searches extended beyond individuals to include films and television releases. Big-budget franchise titles sat alongside original productions, showing that audiences remain interested in both familiar brands and fresh storytelling. Streaming culture and social media buzz clearly influenced which titles gained traction.

Books also saw renewed interest, particularly contemporary fiction and romance titles, alongside a resurgence in classic literature. Well-known novels from past decades returned to popularity, suggesting readers were revisiting familiar works alongside discovering newer releases.

Podcast searches reflected a growing appetite for long-form discussion, with political commentary, celebrity-hosted shows, and sports-focused podcasts leading the way. The data suggests podcasts continue to play a key role in how audiences engage with news, opinion, and entertainment.

Sport remained a major driver of search interest throughout the year. International football competitions attracted global attention, while US audiences focused more heavily on domestic leagues and championship events. This split once again highlighted regional differences in sporting priorities.

In gaming, anticipation around upcoming releases dominated searches. Players looked ahead to major titles rather than focusing solely on existing games, indicating strong engagement with the future of the gaming industry.

Music searches in the US were led by emerging artists alongside established global stars, with listeners actively seeking out both new tracks and familiar names. This blend reflects an evolving music landscape shaped by streaming platforms and social media discovery.

Travel planning also featured strongly in 2025 search behaviour. Users searched for both domestic destinations and popular European cities, suggesting a renewed confidence in travel and a desire to plan meaningful trips.

Location-based searches on Google Maps revealed continued fascination with iconic landmarks, particularly famous bookstores around the world. These results highlight how cultural spaces continue to attract attention well beyond traditional tourist attractions.

Overall, Google’s Year in Search does not define what mattered most in 2025, but rather what people were curious about in moments large and small. From global crises and technological breakthroughs to recipes, holidays, and entertainment, the data captures a year of wide-ranging interests shaped by both uncertainty and everyday curiosity.