by Nikka | Jan 5, 2026 | YouTube
Google’s Year in Search for 2025 offers a revealing snapshot of what captured public attention over the past year, spanning global news, entertainment, technology, sport, and everyday lifestyle interests. Together, the data paints a picture of a year shaped by major...
by Nikka | Jan 5, 2026 | YouTube
A large-scale analysis of around 300,000 viral YouTube videos suggests that using faces in thumbnails does not automatically lead to better performance. While faces are widely used, the data shows they perform broadly the same as thumbnails without faces, with results...
by Nikka | Dec 11, 2025 | YouTube
Google has announced a major expansion of its Preferred Sources feature, opening it up to English-language users across the world. Alongside this, the company has also revealed a new pilot programme that will test AI-driven tools in partnership with several well-known...
by Nikka | Dec 11, 2025 | YouTube
YouTube has rolled out several updates to how Shorts ads work, introducing comment sections on eligible ads, new linking options for creators, and wider ad placement across mobile web browsers. The changes reflect YouTube’s push to make Shorts a stronger advertising...
by Nikka | Dec 8, 2025 | YouTube
Analysts working with some of YouTube’s largest channels have observed a notable drop in views for Shorts that are older than roughly 30 days. While YouTube has not officially confirmed any changes to its algorithm, data from multiple creators suggests a shift in how...
by Nikka | Dec 3, 2025 | YouTube
YouTube has introduced its first-ever annual Recap feature, giving viewers a personalised look at the way they’ve used the platform over the past year. This new addition brings together a range of viewing insights in one place, similar to other popular year-end...
