Google Expands AI Partnerships

Google Expands AI Partnerships

Google has announced a major expansion of its Preferred Sources feature, opening it up to English-language users across the world. Alongside this, the company has also revealed a new pilot programme that will test AI-driven tools in partnership with several well-known...
YouTube Expands Shorts Ads With Comments

YouTube Expands Shorts Ads With Comments

YouTube has rolled out several updates to how Shorts ads work, introducing comment sections on eligible ads, new linking options for creators, and wider ad placement across mobile web browsers. The changes reflect YouTube’s push to make Shorts a stronger advertising...
YouTube Shorts Favors New Content

YouTube Shorts Favors New Content

Analysts working with some of YouTube’s largest channels have observed a notable drop in views for Shorts that are older than roughly 30 days. While YouTube has not officially confirmed any changes to its algorithm, data from multiple creators suggests a shift in how...
YouTube Rolls Out Its First Yearly Recap

YouTube Rolls Out Its First Yearly Recap

YouTube has introduced its first-ever annual Recap feature, giving viewers a personalised look at the way they’ve used the platform over the past year. This new addition brings together a range of viewing insights in one place, similar to other popular year-end...
YouTube Rolls Out Its First Yearly Recap

Pew: 84% of Adults Now Use YouTube

New research from the Pew Research Center paints a clear picture of how Americans are using social media in 2025. While long-established platforms such as YouTube and Facebook remain the dominant places for broad audience reach, several other channels — including...
YouTube Unveils ‘Ask Studio’ AI for Creators

YouTube Unveils ‘Ask Studio’ AI for Creators

YouTube has unveiled Ask Studio, a new AI-powered assistant integrated within YouTube Studio, designed to help creators better understand their channel performance and audience engagement. The feature uses artificial intelligence to analyse channel data and provide...
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