by Nikka | Feb 24, 2025 | Google
The European Commission is preparing to charge Google with breaching the Digital Markets Act (DMA) after the company’s proposed changes to its search results failed to meet regulatory standards. Sources familiar with the situation indicate that despite Google’s...
by Nikka | Feb 24, 2025 | Google
ChatGPT referrals to publishers have seen a notable increase since the introduction of web search capabilities. However, despite this growth, AI-generated traffic still represents a small fraction of overall website visits for most publishers. While ChatGPT is...
by Nikka | Feb 21, 2025 | Google
YouTube has provided clarity on how Google Search traffic influences video recommendations, addressing concerns from creators about the effect of external views on watch time. The platform confirmed that Google traffic does not directly impact YouTube’s recommendation...
by Nikka | Feb 21, 2025 | Google
Google Ads has introduced updates to its Responsive Search Ads, aiming to enhance asset pairing and improve messaging consistency. These changes are designed to help advertisers create more effective campaigns while maintaining greater control over their ad content....
by Nikka | Feb 20, 2025 | Google
Google’s Martin Splitt recently addressed whether including an audio version of a blog post has any effect on search rankings. Many content creators are exploring ways to enhance their articles, and adding an audio format is becoming a popular feature. However, Splitt...
by Nikka | Feb 18, 2025 | Google
Stop wasting your ad spend on traffic that could be gained for free. Learn how PPC cannibalisation impacts your SEO performance and discover how to fix it. If you’re managing both SEO and PPC, finding the right balance is essential for maximising efficiency and...
