by Nikka | Nov 15, 2024 | Google, Digital Marketing
SEO is far from dead – it’s simply evolved in ways that many may not have anticipated. The digital landscape has changed dramatically, and to remain competitive, SEO professionals must embrace these shifts, adapt their strategies, and continually expand their skill...
by Nikka | Nov 14, 2024 | Digital Marketing, Google
The latest Web Almanac from HTTP Archive highlights a substantial gap between mobile and desktop performance, alongside persistent tracking practices observed across millions of websites. A significant finding from the report is the continued prevalence of third-party...
by Nikka | Nov 13, 2024 | Google, Digital Marketing
Many people think that SEO is solely about using keywords, building backlinks, and producing relevant content. While these are undeniably important factors, a website’s overall performance is also critical to SEO success. In fact, how quickly your site loads, its...
by Nikka | Nov 12, 2024 | Google, Digital Marketing
A recent article about Schema structured data sparked a thought-provoking discussion on Twitter, particularly about its role in adapting to emerging AI technologies and its evolving impact on alt-SEO strategies. The conversation, inspired by Jono Alderson’s article,...
by Nikka | Nov 12, 2024 | Google
Google has just launched its latest major update to search rankings, titled the November 2024 core update. The rollout for this update is set to take around two weeks to complete, meaning the changes to search results will be gradual, allowing website owners and...
by Nikka | Nov 11, 2024 | Google
Google has been steadily updating its AIO (AI Overview) rankings, resulting in an increased presence of shopping-related panels and ads. These updates have caused organic search results to be pushed lower down the page, which has raised concerns among search...
