by Nikka | Nov 28, 2024 | Google
Google has introduced a key update to its Business Profile policies, specifically affecting service-area businesses that sell age-restricted products. This change is set to impact a range of industries, including alcohol, cannabis, and weapons retailers. Under the...
by Nikka | Nov 28, 2024 | Google
Understanding the challenges of tracking brand visibility on AI-driven search platforms is crucial. Businesses need to adapt their SEO and digital PR strategies to stay competitive in this evolving landscape. Monitoring organic search performance is becoming...
by Nikka | Nov 27, 2024 | Google
Google has announced that it will sunset Ads Creative Studio by the end of March 2025. This decision marks a shift in the company’s focus as it redirects its efforts toward new growth areas. Additionally, Google plans to enhance its partnerships with creative...
by Nikka | Nov 27, 2024 | Google
Learn how to create SEO projections and discover alternative methods for showcasing ROI without overpromising results. With more companies requesting SEO projections, it’s a perfectly reasonable expectation. SEO often demands significant resources, and businesses...
by Nikka | Nov 26, 2024 | Digital Marketing, Google
What lies ahead for the future of search? The emergence of AI-driven search engines such as ChatGPT, Google Gemini, and others has brought about a seismic shift in how we discover and interact with information. Let’s explore five key GEO trends that are shaping this...
by Nikka | Nov 22, 2024 | Digital Marketing, Google
When it comes to crafting an international SEO strategy, many guides and recommendations tend to concentrate predominantly on the technical aspects of your website. These include critical elements such as URL structure, hreflang tags, and localisation of content....
