by Nikka | Mar 10, 2025 | Google
Google’s Advice on Handling 404 Pages Google has issued a warning against redirecting all 404 error pages to the homepage, stating that this practice can cause confusion for both users and search crawlers. When a page no longer exists, redirecting it incorrectly can...
by Nikka | Mar 10, 2025 | Google
TikTok is on track to generate $32.4 billion in global advertising revenue this year, marking a 24.5% year-over-year increase. However, despite this impressive growth, the platform faces uncertainty in its largest market, the United States, where a potential ban...
by Nikka | Mar 7, 2025 | Google
Google is currently testing a new channel reporting feature for Performance Max (PMax) campaigns, a move that could address one of the biggest concerns advertisers have had about this automated campaign type. Since its launch, PMax has been criticised for its...
by Nikka | Mar 7, 2025 | Google
A recent study has found a link between Google’s growing use of AI Overviews and a decline in clickthrough rates for informational searches. As AI-generated summaries become more prevalent in search results, fewer users are clicking through to external websites...
by Nikka | Mar 6, 2025 | Google
Google has introduced AI Mode within Google Search Labs, offering a more immersive AI-powered search experience. This new mode enhances Google Search with advanced reasoning, deeper analysis, and multimodal capabilities, providing users with more sophisticated...
by Nikka | Mar 6, 2025 | Google
Matt Mullenweg recently discussed the future of WordPress, highlighting three key reasons why the platform is poised for continued growth. He also shared insights into his approach to succession planning. In a podcast interview, Mullenweg outlined how WordPress is...
