by Nikka | Jan 2, 2025 | Google
Google’s latest Search Off the Record podcast tackled the question of whether SEO is “on a dying path” due to the rise of AI Search. The discussion aimed to clarify Google’s stance on the matter, suggesting that SEO remains largely unaffected by the...
by Nikka | Jan 2, 2025 | Google
Sundar Pichai, CEO of Google, recently convened with the company’s executive team and employees to discuss Google’s strategic priorities for 2025. The meeting focused heavily on artificial intelligence (AI) and the need to develop AI products that are more...
by Nikka | Dec 30, 2024 | Google
Google has officially released documentation regarding the management of faceted navigation, highlighting the SEO risks that come with poorly implemented filtering systems. Websites are now urged to be more cautious about how they handle faceted navigation in order to...
by Nikka | Dec 30, 2024 | Google
Microsoft has recently introduced significant enhancements to Bing search, integrating advanced language models to improve both speed and accuracy. This update aims to reduce operational costs, providing users with faster and more precise search results. By optimising...
by Nikka | Dec 27, 2024 | Google
Could ChatGPT search reach a 1% share of the search market by next year? According to new internal data shared with Search Engine Land, this could very well be possible. The data comes from BrightEdge, an enterprise SEO platform, which has been tracking the growth of...
by Nikka | Dec 23, 2024 | Google
Microsoft has rolled out significant updates to its advertising platform, with a strong focus on household attribution tracking and regulatory compliance. These new tools aim to provide businesses with more accurate tracking of customer behaviour, while ensuring that...
