Google: Full Recovery Not Guaranteed for All Sites

Google: Full Recovery Not Guaranteed for All Sites

When Google rolled out its March 2025 core update last week, the company announced a series of changes aimed at improving how relevant and high-quality content is surfaced throughout the year. However, Google clarified that not all websites should expect to fully...
Google Reveals Timeline to Improve Publishers’ Visibility

Google Reveals Timeline to Improve Publishers’ Visibility

Google has set a December deadline to enhance search visibility for independent publishers following increased criticism from content creators. This decision comes as a response to ongoing concerns about diminishing organic visibility and unclear guidance on improving...
Why Indexed Pages May Not Appear in Google Search

Why Indexed Pages May Not Appear in Google Search

Google’s Martin Splitt recently shed light on why some indexed pages might not show up in search results. This issue often arises due to competition and relevance, as pages deemed less relevant or with lower user engagement may get outranked by others. Splitt...
Beyond Google: Building a Complete Search Strategy

Beyond Google: Building a Complete Search Strategy

Enhancing your search visibility now requires adopting a broader, total search strategy that connects with users across various platforms, including TikTok, Pinterest, and Reddit. With the evolving digital landscape, relying solely on Google for search visibility is...
EU Charges Google with DMA Violations – What It Means

EU Charges Google with DMA Violations – What It Means

Google is now facing formal charges from the European Union for allegedly breaching the Digital Markets Act (DMA). According to the European Commission, Google has been prioritising its own services in search results while also imposing unfair restrictions on app...
Report: 82% of Google AI Citations Are from Deep Pages

Report: 82% of Google AI Citations Are from Deep Pages

While homepages have traditionally been viewed as the most critical part of a website, their role in Google’s AI Overviews appears to be minimal. A recent analysis conducted by BrightEdge, an enterprise SEO platform, found that only 0.5% of citations in AI Overviews...
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