by Nikka | Feb 6, 2025 | Google
A new LinkedIn report has highlighted five key trends that are reshaping B2B marketing, placing a strong emphasis on revenue metrics, AI attribution, and strategies focused on ROI. One significant shift is that marketers are increasingly focusing on revenue-based...
by Nikka | Feb 5, 2025 | Google
Alphabet has reported a significant 12% rise in revenue for the fourth quarter of 2024, driven by advancements in artificial intelligence, rapid growth in its cloud computing services, and large-scale investments in infrastructure. The company’s strategic focus on AI...
by Nikka | Feb 5, 2025 | Google
Google has introduced a major update to the way cost data is imported into Analytics, making the process more streamlined and flexible. Previously, marketers had to include several mandatory fields when uploading cost data, but this latest change reduces the number of...
by Nikka | Feb 4, 2025 | Google
The U.S. Copyright Office has recently published a report that aims to clarify the complex issues surrounding AI-generated content and the question of creative ownership. This document comes in response to increasing concerns and debates regarding how AI-generated...
by Nikka | Feb 4, 2025 | Google
A WordPress scandal from two decades ago may provide insight into Matt Mullenweg’s resistance to criticism amid his current conflict with WP Engine. In a recent interview, Mullenweg referenced three past scandals and controversies—long forgotten by many—to illustrate...
by Nikka | Feb 4, 2025 | Google
Google’s recent actions to block search result scraping have led to widespread outages among global rank and keyword tracking services. This move has impacted many popular tools, such as SEMrush, which rely on accessing search result pages to provide updated...
