by Nikka | May 14, 2025 | Google
Google’s John Mueller recently clarified that Hreflang tags should be viewed as suggestions, not absolute directives. This means they help guide Google’s understanding of which version of a page to show in different regions or languages, but they...
by Nikka | May 14, 2025 | Google
Google has recently updated its best practice guidance for image SEO, highlighting the importance of using consistent URLs for images throughout your website. According to the advice, it’s best to stick to the same URL when an image appears in multiple...
by Nikka | May 13, 2025 | Google
New research has revealed that Google’s AI Overviews link back to its own search results 43% of the time. This trend raises concerns about the tech giant strengthening its “walled garden” approach, where users are kept within Google’s own ecosystem rather than...
by Nikka | May 12, 2025 | Google
The search marketing industry appears to be going through a significant period of change. Recent anecdotal accounts, along with findings from an SEO jobs study, suggest that the shifts extend beyond just the skills employers are now looking for. Hiring practices...
by Nikka | May 12, 2025 | Google
Having trouble getting your page to rank on Google? You’re not alone. Many website owners and content creators find themselves wondering why their carefully written pages aren’t making the cut. Understanding the possible reasons can help you tackle the issue in...
by Nikka | May 9, 2025 | Google
Google has significantly enhanced its ability to block scams, thanks to new advancements in its artificial intelligence systems. The tech giant now claims its AI can prevent up to 20 times more scam-related content from appearing in search results than before. In...
