by Nikka | Feb 21, 2025 | Google
YouTube has provided clarity on how Google Search traffic influences video recommendations, addressing concerns from creators about the effect of external views on watch time. The platform confirmed that Google traffic does not directly impact YouTube’s recommendation...
by Nikka | Feb 21, 2025 | Google
Google Ads has introduced updates to its Responsive Search Ads, aiming to enhance asset pairing and improve messaging consistency. These changes are designed to help advertisers create more effective campaigns while maintaining greater control over their ad content....
by Nikka | Feb 20, 2025 | Google
Google’s Martin Splitt recently addressed whether including an audio version of a blog post has any effect on search rankings. Many content creators are exploring ways to enhance their articles, and adding an audio format is becoming a popular feature. However, Splitt...
by Nikka | Feb 18, 2025 | Google
Stop wasting your ad spend on traffic that could be gained for free. Learn how PPC cannibalisation impacts your SEO performance and discover how to fix it. If you’re managing both SEO and PPC, finding the right balance is essential for maximising efficiency and...
by Nikka | Feb 18, 2025 | Google
Google’s Rich Results tool is often used to check structured data, but it can sometimes provide misleading information, making it less effective for debugging. When errors or issues arise, relying solely on this tool may not always give an accurate picture. For those...
by Nikka | Feb 17, 2025 | Google
An interview with WooCommerce highlights the importance of a strategic rebrand in staying competitive in today’s market. The company recently underwent a rebranding effort, and this refresh serves as a valuable lesson for both businesses and search marketers. By...
