by Nikka | Jul 3, 2025 | Google
Cloudflare has introduced a new “pay per crawl” feature that allows website publishers to block AI crawlers by default, or to choose whether to allow access in exchange for payment. This change has quickly ignited debate across the SEO industry, with questions...
by Nikka | Jul 2, 2025 | Google
A recent study has uncovered that Google’s new AI Mode tends to return different URLs for the same search query around 91% of the time. This sheds light on how the system selects and rotates its sources. The analysis, which looked at 10,000 keywords, found that...
by Nikka | Jul 2, 2025 | Google
Of course! Here’s a rewritten, longer version divided into clear paragraphs using British English, and structured to look original: Google has clarified that its core updates are based on long-term signals rather than sudden bursts of spammy backlinks or recent...
by Nikka | Jun 30, 2025 | Google
Google has introduced a new algorithm called MUVERA, which stands for multi-vector retrieval algorithm. This new approach is designed to improve the speed of search results and handle more complex queries more effectively. According to Google, MUVERA doesn’t...
by Nikka | Jun 27, 2025 | Google
Google Ads has rolled out a new feature aimed at simplifying how advertisers test broad match keywords within Smart Bidding campaigns. This update could be a game-changer for marketers looking to streamline their A/B testing processes without having to duplicate...
by Nikka | Jun 27, 2025 | Google
Google has started trialling a new feature called “Preferred Sources”, aimed at giving users more control over the news content they see in search results. This latest experiment lets individuals customise their Top Stories carousel by choosing news...
