by Nikka | Apr 30, 2025 | Google, Digital Marketing
Todd Friesen, a well-known figure in the digital marketing world, has outlined seven key fundamentals for succeeding in AI-powered search. He believes there’s no reason to make things overly complicated. In a recent LinkedIn post, Friesen emphasised that the...
by Nikka | Apr 29, 2025 | Google
Google has recently revised its documentation concerning the Googlebot-News crawler. The update was made to address and correct a misleading statement that had previously suggested the crawler had an impact on how content appeared in the News tab of Google Search. The...
by Nikka | Apr 29, 2025 | Google
OpenAI has started introducing shopping features within its ChatGPT Search tool. The rollout begins with popular categories such as fashion, beauty, home goods, and electronics. The aim is to help users find the most suitable products in response to their queries or...
by Nikka | Apr 28, 2025 | Google
Google has recently updated its guidance regarding the Google-Extended user agent, offering clarification on its role in the broader Google ecosystem. According to the new documentation, Google-Extended is not considered a ranking signal, meaning it does not influence...
by Nikka | Apr 28, 2025 | Google, Facebook
Meta has recently unveiled a new feature to enhance its Advantage+ Catalogue campaigns: dynamic overlays. Although the update may seem small at first glance, it has the potential to make a significant impact on how businesses promote their products on Facebook. With...
by Nikka | Apr 25, 2025 | Google
Google has announced that its AI Overviews feature in Search now reaches an impressive 1.5 billion users each month. This milestone highlights the growing influence of AI within the company’s core services. In its Q1 earnings report, Alphabet revealed that Google...
